Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Grammar Mistakes on Your LinkedIn Profile Can Stunt Your Career [New Research]

Grammar Mistakes on Your LinkedIn Profile Can Stunt Your Career [New Research] | Public Relations & Social Marketing Insight | Scoop.it

At Grammarly, we found some data to back this up. We studied 100 LinkedIn profiles of native English-speakers in the consumer packaged goods industry, and each of the professionals we looked at worked for no more than three employers over the first 10 years of their career. Half were promoted to director-level or above within those 10 years, and the other half were not.

We discovered a correlation between the number of grammar and spelling errors in a profile and the trajectory of that person’s career. Here are some of our study's main takeaways...

Jeff Domansky's insight:

Mom was right! Spelling matters!

ARBettle's curator insight, April 16, 2015 5:50 AM

Bad grammar on LinkedIn profiles makes me wince.

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Is there a definitive answer to this capitalization conundrum?

Is there a definitive answer to this capitalization conundrum? | Public Relations & Social Marketing Insight | Scoop.it

 While trying to answer co-worker's question last week, I unearthed a contentious capitalization conundrum. (Try saying that 10 times fast.) And much like the wrangling over the serial comma, or for that matter, capitalization, this debate does not appear to have an easy answer. 

The question: do you capitalize a lowercase brand name if the brand name is used at the beginning of a sentence? Here are a couple examples:

  • eBay has a fabulous collection of vintage tube tops. 
  • iTunes must now compete with Amazon’s Prime Music.


The Chicago Manual of Style has this to say: “Brand names or names of companies that are spelled with a lowercase initial letter followed by a capital letter (eBay, iPod, iPhone, etc.) need not be capitalized at the beginning of a sentence or heading, though some editors may prefer to reword.” 

That wasn't always its rule, though....

Jeff Domansky's insight:

When a brand's name begins with a lowercase letter, it can be the cause of some serious confusion. e.e. cummings would be amused at this vexing writer's challenge. Recommended reading. 9/10

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Are You a Grammar Guru or Narrative Ninja? | The PR Coach

Are You a Grammar Guru or Narrative Ninja? | The PR Coach | Public Relations & Social Marketing Insight | Scoop.it
Think you know all about grammar & punctuation? Your grammar called and she thought it was time for a serious punctuation lesson.

 

The PR Coach takes you on a journey to the twilight zone of punctuation for every PR writer, blogger and wordsmith. Think you know everything about grammar and punctuation? Not so fast Pilgrim.

 

A little test to whet your appetite:

-  What is this character called: ‽

-  What does the tilde  ~  indicate?

-  How is the index/fist  ☞  used?

-  What's the name of this character  § ?

 

Read on for 23 strange characters every writer should know but may never use ;-) ...

 

~ Jeff

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Why don’t writers indent paragraphs anymore?

Why don’t writers indent paragraphs anymore? | Public Relations & Social Marketing Insight | Scoop.it

I recently downloaded a very helpful e-book from a company that I admire and respect greatly.


The offering was pertinent, topical and practical. I learned a lot of what I expected to learn; the title was descriptive and accurate. So, what's my beef?

The paragraphs were indented. Yes, old-school indented. Like all the papers I wrote in college in AP style. Like all my high school themes. Like my handwritten letters to my children that I wrote when they were babies, more than 20 years ago.

It was jarring, really. Super distracting....

Jeff Domansky's insight:

Claire Celsi shares a beef about paragraph indents being old-fashioned. I totally agree!

rodrick rajive lal's curator insight, March 10, 2015 5:05 AM

Formats keep changing, they did in the past, the only difference is that the changes are coming on really fast these days. Remember how once apon a time we used the slant format style for writing formal letters, and then we shifted to the block format? Dynamic nature of language means that changes will happen and we need to keep abreast of these. This however doesn't mean that we should be totally ignorant about formats from the past. In this case, it should come as  a distraction to read a book where the paragraphs have been indented.It is absolutely OK to have indented paragraphs. Some books especially novels can start with a non indented first paragraph followed by the rest of the paragraphs that have not been indented.

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10 Common Blog Writing Mistakes (Infographic)

10 Common Blog Writing Mistakes (Infographic) | Public Relations & Social Marketing Insight | Scoop.it
Ever wondered what the most common grammar mistakes are that bloggers make? Run-on sentences, punctuation, or maybe use of wrong tenses? This infographic highlights common blog post writing errors and blogging facts.

Via Lauren Moss
Jeff Domansky's insight:

No excuse for future grammar missteps after reading these tips! ;-)

Phillip Newsome's curator insight, September 26, 2014 10:11 AM

 92% of companies that attributed the  acquisition of just 1 customer from blog activity posted multiple times per day.  Stay focused on your customers and hire a competent writer to handle this activity.

Christopher Lopez's curator insight, October 7, 2014 12:38 AM

Blogging is very essential to attract customers. It should be flawless.

Helen Stark's curator insight, October 7, 2014 10:17 AM

Cool infographic that will be useful for any blogger.