Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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New service cuts the PR cr*p | Behind the Spin

New service cuts the PR cr*p | Behind the Spin | Public Relations & Social Marketing Insight | Scoop.it

A new web-based service identifies and strips out annoying buzzwords from press releases at the click of a button.

 

The Buzzsaw service from Twelve Thirty Eight is available at: http://www.1238kmh.com/buzzsaw.htm

 

Twelve Thirty Eight’s recent Buzzword Report highlighted the PR buzzwords, terminology and practices most likely to inflame journalists.   There are more than 500 in the database already, including terms like repurposing, solution, robust, best of breed, mission-critical, scalable, next-generation, web-enabled, leading, value-added, leverage, seamless, etc....

Jeff Domansky's insight:

Works well for blogging too!

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A Case for Shorter Boilerplates

A Case for Shorter Boilerplates | Public Relations & Social Marketing Insight | Scoop.it

Each time we’re in the midst of hashing out some new press materials for a client we get talking about boilerplates. Do reporters even read them? Somewhere in a press release, we have already stated what the company does – no sense in repeating it. It seems more logical to have one or two sentences, the website, Twitter, FB and other contact info – 400 words is too many for a news release, let alone the boilerplate. Let’s keep it to 100 words or less, best under 50 words....

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