Public Relations & Social Marketing Insight

For many authors, self-publishing is a first option instead of a backup to traditional publishing. Two years ago I broke down the costs to self-publish a high-quality book. The costs covered how much a traditional publisher typically spends on a book.

The book publishing industry is one of the last industries to go digital, and things are constantly in flux. What worked yesterday might not work next week.

Putting together a quality book involves not just writing it, but getting it edited and formatted, designing a cover, and having a marketing strategy around it.

The rise of new tools, platforms, and new entrants to the publishing space have made it even easier and faster to get a book out into the world. As a follow-up to my first piece, I’ve written a piece on how to publish on a budget....