Public Relations & Social Marketing Insight

Use these examples and key points to convince your clients and your peers to rise above the sea of jargon we all navigate every day... .

.. So before you reach for jargon when you create content, ask yourself questions like, “What message am I trying to communicate here?” “Will my target audience find it both relatable and compelling, or am I resorting to jargon as a crutch because I don’t honestly know what I’m attempting to say?” Or, even worse, “Am I inventing made-up language to create what can be promptly dismissed as pseudo science?”

If the answer to that last question is “yes,” then you’ll risk allowing jargon overload to defeat the purpose of the content by undermining the messaging campaign. An influential teacher inspires desired outcomes from students (i.e., acquired knowledge) by demystifying the unknown. As content marketing professionals, we should push ourselves — and our clients — toward this same standard....

Ebooks have become a high priority for both consumers and the authors of the latest publications. Authors, publishing houses, and consumers alike are all beginning to choose the digital copy ... ...

Many of these publishers are getting started with a number of controversial titles to draw attention to themselves. Though they may not be able to draw the big name authors, quite yet, these small mcommerce companies are including controversial titles among their offerings in order to help to help to build recognition.

For instance, one of the latest ebook launches that was meant to attract attention includes one written about Anne Hathaway, the actress, and how her popularity has generated considerable “hatred”. This was released by Entertainment Concepts Press.

Many of these publishers, including the one mentioned in the above example, are focusing exclusively on mcommerce. These books will not be published on paper, but will instead be sold over mcommerce as ebooks that can be read on ereaders, tablets, and even the occasional smartphone or laptop screen. All of the major bookstores that sell online are jumping on the digital bandwagon and have built up an extensive list of downloadable offerings. This is especially popular for the bookstores that have their own ereaders and tablets to sell, as well.

According to Jeff Bezos, the CEO of Amazon, when discussing the topic of ebooks over mcommerce, “We’re now seeing the transition we’ve been expecting.” This was a statement that was made in late December 2012. He added that “After five years, ebooks is a multi-billion dollar category for us and growing fast — up approximately 70 percent last year. In contrast, our physical book sales experienced the lowest December growth rate in our 17 years as a book seller, up just 5 percent.”...

Online readers may have a harder time remembering news stories than print readers, according to a recent study from the University of Houston.

The study got two groups of university students to read the news and recall what they read. For 20 minutes, one group of 25 read a hardcopy of the New York Times, while another 20 read the newspaper's online version. Both groups were required to abstain from the news for the day until the study session, and participants weren't told that they would be tested on their recollection of what they read.

The results: although both groups read similar amounts, print readers remembered an average of 4.24 news stories, while online readers recalled an average of 3.35 stories....

Wrap your mind around this: One of the most important factors that traditional publishers use to decide whether to acquire a book is the marketing platform of its author.

You’d think that the main reason for approaching a traditional publisher is to reap the benefits of the publisher’s marketing, and you wouldn’t have to bring your own. Life is full of mysteries, and whether you’re working with a traditional publisher or you are an artisanal publisher (a.k.a., “self-publisher”), the potency of your marketing platform can determine your success. There is no scenario under which thousands of social-media followers is not a good thing, so here are 10 social-media tips for authors of any kind....