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Scoop.it!
I guess I’m in a metaphysical mood today. Thinking about writing for the internet, how it’s different, and finding your own style. 
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Scoop.it!
Be quotable. Make your point. It’s kind of like a tag line. Sum it up in eight words or less.
. Today, we depend on sound bites because of the dwindling attention span of our society. Too often, 140 characters are too many.
Jeff Domansky's insight:
Susan Young shows how to communicate more powerfully using sound bites.
Scoop.it!
Online writing may include blogging, marketing copy, website or newsletter content and they all share the need for clarity. One of the first things we learn about writing online is we have seconds to capture a reader and their attention span is short. Clear, concise writing wasn’t invented online, however, it has always been taught to writers as a best practice. Long before the Internet, George Orwell said, “If it is possible to cut a word out, always cut it out."....
Jeff Domansky's insight:
Writing or blogging? Always use the KISS principle.
Scoop.it!
Like a good PR or elevator pitch, an effective tweet, Facebook status update or Google+ post is compelling, finely-crafted, tightly-edited and impossible to ignore. Social networks are a great place to test messages and hone your writing to the sharpest of points....
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Scoop.it!
No matter what kind of a website you have, the one thing that is always true is that your headlines are really important. Headlines affect things like user engagement, readability, conversions, SEO, social sharing, and even click-throughs. 80% of people will read a headline, but only 20% of people will read the article. Whether or not you snag that extra 80% depends on the magnetism of your headline.A really good headline can spike your traffic by 500%....
Jeff Domansky's insight:
Neil Patel's post is like a mini-PhD in headline writing . Recommended reading. 9/10
Scoop.it!
...I got to thinking about this topic last week when the Subway story on removing a chemical called azodicarbonamide – now there’s a good addition for your next spelling bee – from bread blew up online. Check out how LinkedIn packaged the headline as part of its Pulse (push) newsletter....
Jeff Domansky's insight:
Lou Hoffman tastes journalism linkbait and gets kidnapped by aliens in the process. Good read!
Scoop.it!
Few things will cause consumers to click the back button on a website faster than bad copywriting. Long-winded history and purpose statements, bland paragraphs on product description, and boring lists of statistics are just some of the culprits that fail to inspire interest in potential customers and clients. The good news is that there is a slew of sites out there that know exactly how to draw attention from the customer’s first glimpse of their home page. They know that people who visit their sites want to see engaging, creative language. They know that customers want to see their comments and suggestions taken to heart in a personable way. Companies who struggle with web copy can learn a lot from these geniuses of copywriting. Here are seven companies who win customers’ hearts and business through clever web copy....
Jeff Domansky's insight:
Great writing and marketing inspiration from seven brands that do it well.
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Writing for the internet is like that ;=)