Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
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Find Content Creation Ideas: 7 Sources for a Virtually Endless Supply

Find Content Creation Ideas: 7 Sources for a Virtually Endless Supply | Public Relations & Social Marketing Insight | Scoop.it

Use these 7 strategies to come up with a virtually endless supply of fresh ideas for content creation. Several of them involve simply tapping into the power of some websites you are probably already using...

 

Content marketing poses many different challenges to businesses of all sizes, one being producing enough content. In fact, according to a Content Marketing Institute and MarketingProfs study, 64 percent of small businesses and 53 percent of enterprise businesses note that producing enough content is a content marketing challenge they currently face. Often businesses aren’t able to produce “enough” content because they believe they simply do not have any new ideas for their content marketing projects.

 

Though content creation can seem daunting, there are many easy ways to make the content marketing process easier. Not only are a variety of tools available to help inspire fresh concepts, but there are also some hassle-free methods that businesses in any industry can take advantage of — simply by tapping into the power of some of the websites you are probably already using every day....

Jeff Domansky's insight:

Nice 'n easy tips for content inspiration.

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How you can make great content in PR - Inside PR - PRmoment

How you can make great content in PR - Inside PR - PRmoment | Public Relations & Social Marketing Insight | Scoop.it

Attention! Here is an invaluable guide for creating content that gets noticed. So if you want to engage, enthral and entice, read on...

 

Tom Barton, UK head of communications at IT business and consulting services company Capgemini, says a question he is asked nearly every day is “Can you help us produce great content?”. His number one rule is to think about your audience. “Picture a person reading your writing and ask yourself who they are and what they want to know. It is unlikely they are going to be too dissimilar to you, so try to make it personal. Making it great is making sure it is useful to your reader. And for it to be useful, it must be clear and provide something practical to take away, whether food for thought, or a tip which can be implemented easily. It should also be unique – don’t write something that’s too similar to content found easily elsewhere.” To make sure your content is king, follow this expert guide....

Jeff Domansky's insight:

A collection of experts offer great PR writing tips worth reading. 

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