Public Relations & Social Marketing Insight

The Challenge is Simple.

Day One: 3,000 words.

And then each day after that add 1,000 words to the amount needed. Seven days, if my math is right, I will have a 42,000 word novel.

3,000… 4,000… 5,000… 6,000… 7,000… 8,000… 9,000 words.

7 Days.

Day Seven (9,000 word day)

Got the book done!!!!

The goal today was at 9,000 words and needed to be the focus of my day because I had no idea how many words I would actually need to end this book. I had 3,000 words in the bank, so that helped the worry some....

Metaphor is not the sole preserve of Shakespearean scholarship or high literary endeavour but has governed how we think about and describe our daily lives for centuries, according to researchers at Glasgow University.

Experts have now created the world’s first online Metaphor Map, which contains more than 14,000 metaphorical connections sourced from 4m pieces of lexical data, some of which date back to 700AD.

While it is impossible to pinpoint the oldest use of metaphor in English, because some may have been adopted from earlier languages such as Germanic, the map reveals that the still popular link between sheep and timidity dates back to Old English. Likewise, we do not always recognise modern use of metaphor: for example, the word “comprehend” comes from Latin, where it meant to physically grasp an object.

The three-year-long project to map the use of metaphor across the entire history of the English language, undertaken by researchers at the School of Critical Studies, was based on data contained in the Historical Thesaurus of English, which spans 13 centuries....