Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Useful tips for creating full screen website backgrounds

Useful tips for creating full screen website backgrounds | Public Relations & Social Marketing Insight | Scoop.it
We have already seen a lot of websites utilizing full screen background to draw visitors’ attention to the company’s branding effort. It looks pulsating and sensuous; many agencies and social networks have used this feature with great success. In this post we will discuss some useful tips for creating lively backgrounds using videos and images....
Jeff Domansky's insight:
Full screen website backgrounds are common these days. These tips focus on usability, user experience and content priority.
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6 Ways Your Website is Harming Your Brand

6 Ways Your Website is Harming Your Brand | Public Relations & Social Marketing Insight | Scoop.it

Is your website doing more harm than good to your brand? If so, you're missing a great opportunity.


6 WAYS YOUR WEBSITE IS HARMING YOUR BRAND


Your company’s brand is your image in the eyes of the consumer, the qualities about you that set you apart from the rest. In short, your brand is your company’s personality. A strong brand can often be the success or failure of a great idea.


When it comes to websites, some businesses think all they need is an appealing design. Even an eye-catching website, however, may not be doing your brand any favors.


WHEN A WEBSITE NEGATIVELY AFFECTS BRANDING


These website mistakes may be harming your brand...

Jeff Domansky's insight:

Six web mistakes that may be hurting more than they're helping on your website.

Georgia Allen's curator insight, October 1, 2014 8:06 PM

coordinating all aspects of your IMC program is key in ensuring that your brand image is consistent. 

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10 Specific 2015 eCommerce Trends to Watch for | PFSweb

10 Specific 2015 eCommerce Trends to Watch for | PFSweb | Public Relations & Social Marketing Insight | Scoop.it
The holiday season, successful for many online retailers, is now in the rear-view mirror. With 2015 officially under way, what should online retailers be on the lookout for this year? Here are 10 specific 2015 eCommerce trends to be looking for…
Jeff Domansky's insight:
Retailers should keep an eye on these ecommerce trends for 2015.
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