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There are hundreds of these moments every day—checking the time, texting a spouse, chatting with friends on social media. But then there are the other moments—the I want-to-know moments, I want-to-go moments, I want-to-do moments, and I want-to-buy moments—that really matter.
At Google, we call these “micro-moments,” and they’re game changers for both consumers and brands.They are intent-rich moments when decisions are made and preferences shaped. In these moments, consumers’ expectations are higher than ever....
Smartphone micro-moments have trained us to expect those who can provide us goods and services to immediately deliver what we want when we are looking. Critical insight from Google for marketers and small business. 9/10