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Gold's Gym is acting quickly today to defuse a PR crisis sparked by an Egyptian franchisee who created a social media post that showed a pear and said "This Is No Shape for a Girl."
(UPDATE: The gym chain has posted a lengthy explanation and apology on Facebook, where the company says it has terminated its franchisee agreement with the location behind the ad. See below for the company's full statement.)
While the Egyptian location has apologized for the image, it remains in circulation on social media, with many thinking it's an official marketing image for the gym chain. This morning, Gold's Gym's official Twitter account has been responding to many of the ad's critics....
Appalling ad, marketing fail, bad PR and a quick PR recovery by Gold's Gym.