Public Relations & Social Marketing Insight
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15-Seconds Blog: Only the Best Should Attempt "Full Ginsburgs"

15-Seconds Blog: Only the Best Should Attempt "Full Ginsburgs" | Public Relations & Social Marketing Insight | Scoop.it
From 15-secondsblog.blogspot.ca - June 10, 2013 11:06 PM

In Washington-speak, a "full Ginsburg" is when one person appears on all five major Sunday news programs in a single day.  The feat was first performed in 1998 by William Ginsburg , the attorney for Monica Lewinsky.  Since then, the trick has been performed about 18 times -- often by Presidential candidates.

If you are not running for office --and you are doing a Ginsburg, chances are you are running for your life. Even if one or two of the interviews is pre-taped, it is hard on a person to keep their energy up and their talking points down.

White House Communications Director Dan Pfeiffer logged a full Ginsburg this morning.  We'll leave to others to rate the substance of his answers -- but the way they were delivered was not impressive....

Jeff Domansky's insight:

Distinct from a "full Monty" or a face plant, see this example of resulting bad PR.

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When Should PR Pros ‘Tell Journalists How to Do Their Jobs?’ | PRNewser

When Should PR Pros ‘Tell Journalists How to Do Their Jobs?’ | PRNewser | Public Relations & Social Marketing Insight | Scoop.it
From www.mediabistro.com - April 2, 2013 10:01 AM
When Should PR Pros ‘Tell Journalists How to Do Their Jobs?’ Doh...bad PR... Well here’s a highly fraught debate: to what degree should PR pros manage the message in content created by the journalists they pitch? When does “making helpful suggestions” turn into “telling journalists how to do their jobs?” This week journalist Jim Romenesko (who everyone in media should follow on Twitter and Facebook) brings us a couple of cases in which he and some of his colleagues believe that PR pros went too far. In the first instance, a reader who is also a newspaper editor received an unusually bold pitch from a man who claims to transcend the traditional role of the flack...
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15-Seconds Blog: Rangers Coach Takes Slap Shots At Reporters

15-Seconds Blog: Rangers Coach Takes Slap Shots At Reporters | Public Relations & Social Marketing Insight | Scoop.it
From 15-secondsblog.blogspot.ca - May 13, 2013 11:17 PM

Apparently John Tortorella has little patience for reporters.  As coach for the the N.Y. Ranger hockey team, some might argue that media relations is part of his job -- but it is clear that he would rather try to water ski behind a Zamboni than have to respond to journalists.

Jeff Domansky's insight:

NOT a pro when it comes to media relations. Somebody call an interview coach for wayward coach Tortorella. Nonetheless, a very entertaining news clip from the always unpredictable coach.

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Groupon PR to peHUB: Call Us Before You Write Another 'Nastigram'

Groupon PR to peHUB: Call Us Before You Write Another 'Nastigram' | Public Relations & Social Marketing Insight | Scoop.it
From www.pehub.com - September 2, 2011 10:05 PM

Private Equity Hub (peHub) reporter teaches a PR lesson about "off the record" to a consultant who should know better.

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