Public Relations & Social Marketing Insight

Press release disasters? File this one in the “some posts just write themselves” folder.

Pity the poor editors and news directors across the country. Inundated every day with pitiful press releases containing horrible headlines, bad ledes, lame quotes, bluster, babble and an absolute lack of news. Most of them just bad PR.

No better examples than these 21 press release flounders...

Should you REALLY invest in a PR Section on your website? We think not-- and here's why.The time has finally come: You can go ahead and get rid of that “Company News” section.

Nobody’s reading it. In fact, a recent analytical report compiled by Chris Scott of Headscape suggests that the fewer than 1% of visitors who DO read your press releases tend to leave your site shortly after.

So there you have it: your company news page – with all its press releases, employee event descriptions, award notifications and job promotion updates – is actually driving your prospects away...