Public Relations & Social Marketing Insight
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Social marketing, PR insight & thought leadership - from The PR Coach
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The 6 Worst Press-Release Topics That Startups Pitch

The 6 Worst Press-Release Topics That Startups Pitch | Public Relations & Social Marketing Insight | Scoop.it
From www.entrepreneur.com - December 10, 2014 11:23 PM

A lot of businesspeople wonder why a certain press release fell flat. Nine times out of 10, the answer is quite simple: It didn't highlight any news.

Once you're able to understand what's newsworthy, your press releases will start to generate results.

Focusing on the following six topics is a surprisingly common pitching mistake in the startup world. While some of the topics are trivial or just advertorial, others have a germ of an idea that could made newsworthy by a shift in focus in the press release....

Jeff Domansky's insight:

It's no surprise that bad news releases get bad results. Read 'em and weep.

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Tip #199: What kind of circus is this?

Tip #199: What kind of circus is this? | Public Relations & Social Marketing Insight | Scoop.it
From proprtips.com - July 8, 2012 10:54 PM
I don’t usually write Pro PR Tips about stories that carry my own byline, but man, I had to hold my nose when I pasted this bit into today’s story about the Yahoo/Facebook patent battle...

 

resolution. From the official press release:

 

"Going forward, Yahoo! and Facebook have agreed to work more closely and collaborate together on multiple tent-pole and anchor events annually over the next several years to provide unparalleled experiences for consumers and world-class sponsorship opportunities for advertisers...."

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BREAKING NEWS: It's Time to Get Rid of Your Website's PR Section

BREAKING NEWS: It's Time to Get Rid of Your Website's PR Section | Public Relations & Social Marketing Insight | Scoop.it
From blog.hubspot.com - February 2, 2014 2:39 AM

Should you REALLY invest in a PR Section on your website? We think not-- and here's why.The time has finally come: You can go ahead and get rid of that “Company News” section.


Nobody’s reading it. In fact, a recent analytical report compiled by Chris Scott of Headscape suggests that the fewer than 1% of visitors who DO read your press releases tend to leave your site shortly after.


So there you have it: your company news page – with all its press releases, employee event descriptions, award notifications and job promotion updates – is actually driving your prospects away...

Jeff Domansky's insight:

What the hell happened to PR? That PR sectionsection on your website is actually driving visitors away according to research. Now what?

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