Public Relations & Social Marketing Insight

Every now and again you write something that knocks it out of the park. The content is compelling, the title attracts eyeballs and everything falls in to place.

You can sit back and pat yourself on the back. Good work team you!But what do you do with that successful content after it’s had it’s initial run?

We wondered if there was a way to take that awesome content and repackage it. Would people consume it more thoroughly in a book format? As a bonus we thought it might help build our email list....

While the importance of accurate media content is important for a majority of media consumers, a sizable percentage prefer “entertaining” content over accuracy.

Some 25% of all consumers prefer “entertaining” content, with 75% saying that “accurate” content it more importance, a new Adobe study finds.

For Millennials, “entertaining” content is more important than accuracy versus other media consumer groups -- with 35% preferring entertaining content; 20% for Gen-Xers; and 10% for baby boomers....