Public Relations & Social Marketing Insight
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Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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SMBs are overwhelmed with digital marketing choices. How to stand out and win their business.

SMBs are overwhelmed with digital marketing choices. How to stand out and win their business. | Public Relations & Social Marketing Insight | Scoop.it
From searchengineland.com - January 31, 2017 11:52 PM

Small and medium-sized businesses (SMBs) get almost 24 calls a month from marketing providers looking to sell them advertising or marketing products and services. Competition is fierce, and SMBs often have a difficult time choosing a provider.

Last month, I covered how the trend of fake online content leads to a general distrust of digital and online media. But the local digital marketing industry, especially in the area of SEO, suffers from its own share of issues that lead to a lack of trust by SMBs.

LSA (Local Search Association) conducted a survey to examine what challenges SMBs face when shopping for a digital marketing provider and what areas they feel are most important for marketers to address when trying to gain their business.

Below I discuss the results of the survey, data regarding client churn in the industry and ways in which marketers need to respond....

Jeff Domansky's insight:

SearchEngineLand shares tips on how to break through with your marketing to reach small to midsized businesses.

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The SoDA Report (Volume 1, 2016); 2016-17 Forecast

From www.slideshare.net - June 4, 2016 11:42 PM
In this volume of our biannual trend publication, we explore the theme of Evolution. Agencies, consultancies, brands and other industry thought leaders largely agree that 2016 is shaping up to be an evolve- or-die year. Or, to put a positive spin on it, we might say it’s a year to thrive through intelligent adaptation. While some agencies are going the way of the dinosaur, a forward-thinking cross-section of shops are reporting increased revenues and profits by partnering with clients in new and innovative ways, by bringing their own IP to market and more.

 

Other industry players need to evolve as major shifts in the way consumers use technology, consume media and engage with the world around them are forcing massive changes.

 

Throughout the 2016 editions of The SoDA Report, we’ll explore top trends and behaviors that leading practitioners in our industry won’t be able to ignore as the year unfolds, and we’ll cast a spotlight on brands, agencies and individuals who are flourishing in this environment. Within Modern Marketer, Industry Insider and via our Digital Outlook Study (conducted in partnership with Forrester Research for the first time), we’ll also explore how the landscape of creativity and the modus operandi for agency-client relationships are shifting in radical ways.

 

Spurred by rapidly changing consumer expectations and behaviors, agency-client partnerships are expanding in incredibly exciting ways beyond the marketing realm to include business strategy, R&D, product development and customer service. We are so proud of the growth and development of The SoDA Report over the past year.

Jeff Domansky's insight:

The annual SoDA Report looks at the digital marketing Outlook for 2016 and provides a 2017 forecast as well as a snapshot of client-agency relationships. recommended reading for digital agencies and marketers. 9/10

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Worst. Marketing. Advice. Ever. Top Brands Share All

Worst. Marketing. Advice. Ever. Top Brands Share All | Public Relations & Social Marketing Insight | Scoop.it
From www.toprankblog.com - January 18, 2015 6:23 PM

Someone once said, “The best advice is this: Don’t take advice and don’t give advice.”

While that statement isn’t true for the most part, there are a few times in a marketer’s career in which it might be best to just ignore the advice.

As all of the 2015 predictions and advice blog posts came rolling in, we thought it would be fun to ask just the opposite. So we reached out to some marketers and asked, “what is the worst marketing advice you have received or witnessed?”

We think you’ll find a whole lot of “what not to do” in what follows....

Jeff Domansky's insight:

James Anderson offers one of those rare times when bad advice is actually good advice!

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50% of businesses believe that social offers greatest marketing opportunities over next year

50% of businesses believe that social offers greatest marketing opportunities over next year | Public Relations & Social Marketing Insight | Scoop.it
From econsultancy.com - September 5, 2013 9:45 AM

Digital marketing offers greater opportunities for businesses over the next year than more traditional channels, according to a new report.


When asked to identify which three marketing channels offer the greatest opportunities, half of brands (50%) mentioned social media followed by email (43%) and websites (35%).In fact the top 10 most cited channels are all online, with the most popular offline channel being direct mail at 8%....

Jeff Domansky's insight:

When it comes to marketing trends, social rules according to a research study that looked at what marketers will be doing in the next year..

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Jane Neumiller-Bustad's curator insight, January 29, 2014 12:10 PM

It would be interesting to gather data at the end of 2014 to see how closely the prediction matched reality....
gringoadepto's curator insight, March 7, 2014 11:27 PM

Is the socialization of life enforcing herd instinct ?
Diane Rivens's curator insight, March 26, 2014 1:51 PM

Digitial Marketing simply cannot be ignore any longer!
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11 Tools to Help Launch Your First Content Marketing Campaign

11 Tools to Help Launch Your First Content Marketing Campaign | Public Relations & Social Marketing Insight | Scoop.it
From neilpatel.com - June 4, 2016 11:47 PM

Are you ready to give content marketing the time, money and resources it deserves?

While your answer may be yes, it’s never easy to get up and running with a new marketing strategy. There are questions to answer, challenges to overcome and various tasks that need addressed.

With 88% of B2B marketers currently using content marketing as part of their overall strategy, neglecting to do so will put you in the minority.

As you get started, you’ll soon find a variety of ways to better research, plan, create and distribute content.

What I’ve created here is a list of content marketing tools that you’ll want by your side as you roll out your first campaign.

These tools cover the most important details you’ll need to address before you get started, as well as in the early days (and weeks) of running your campaign....

Jeff Domansky's insight:

If you're new to content marketing or just starting up for your business, Neil Patel's list of tools is a great place to start.

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rodrick rajive lal's curator insight, June 5, 2016 12:34 AM
Neil Patel's tools will help novices and pros alike to develop an effective Content Marketing Campaign. Even though the Internet helps promote and market content in a big way, effective reach and  consistent appeal will require much more than a single strategy.
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Simplify Your Content Marketing Strategy with a One-Page Plan

Simplify Your Content Marketing Strategy with a One-Page Plan | Public Relations & Social Marketing Insight | Scoop.it
From contentmarketinginstitute.com - January 18, 2015 6:35 PM

As CMI research shows, marketers with a documented content marketing strategy are more effective than those who don’t have a written strategy. Yet, only 27% of B2C and 48% of B2B marketers have developed a plan.

If you lack a written strategy, a one-page plan is a great place to begin. If you have a detailed strategy but struggle to gain traction, boiling it down to one page will make it easier. A one-page strategy can help you:

-  Crystalize your content marketing strategy
-  Gain stronger buy-in more quickly from executives or clients
-  Keep content producers strategically aligned...

Jeff Domansky's insight:

Helpful tips on creating a one-page marketing strategy. Nice and easy and suggested reading.

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The 9 Essential Elements of any Content Marketing Strategy

The 9 Essential Elements of any Content Marketing Strategy | Public Relations & Social Marketing Insight | Scoop.it
From blog.thesocialms.com - December 7, 2014 9:39 PM

According to a study by Content Marketing Institute and MarketingProfs only 38% of B2B companies think their content marketing is effective. The same study also states that only 35% of the companies have a documented content marketing strategy.

My guess is that some of these companies do not even know whether they are effective or not. They cannot say what “effective” really is in regard to content marketing without goals, metrics etc. It would certainly help with effectiveness of content marketing to have a strategy at hand.

Here are 9 essential elements any content marketing strategy should include....

Jeff Domansky's insight:

Susanna Gebauer shares valuable tips for effective content marketing strategies.

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Desiree Mitcham's curator insight, December 8, 2014 11:55 PM

I thought a higher percentage of companies would think their content marketing is actually effective. I found it interesting that making companies don't set up goals or objectives and ways to measure their marketing.
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Spock vs. Spock: A Logical Argument For Video Content

Spock vs. Spock: A Logical Argument For Video Content | Public Relations & Social Marketing Insight | Scoop.it
From www.forbes.com - May 24, 2013 3:00 AM

Have you seen what’s been dubbed “the greatest car commercial ever?” If you haven’t, don’t bother looking for it on TV. It’s online . . . and it’s racking up millions of viewers. Audi’s latest spot pits the “Old Spock” (Leonard Nimoy) vs. the “New Spock” (Zachary Quinto) in a promotion for the new Audi S7. (Watch the video below.)

 

It’s engaging. It’s persuasive. It’s relevant. And it’s a great example of the impact and reach of video marketing. Marketers recognize videos like these play an increasingly important role in the marketing mix, yet many of us have questions about producing effective video campaigns –regardless of whether we have Audi-sized budgets or not.

 

How can you squeeze every ounce of value from your investment, and use video not only to inform and entertain, but also to capture leads and drive revenue?...

Jeff Domansky's insight:

Fresh. Creative. Entertaining. When (digital) advertising works, it's priceless. Good viewing! And it is not illogical.

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