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The digital consumer has forever changed the contours of the retail industry. Traditional retailers and manufacturers have no choice but to embrace the e-commerce and the digital revolution. Those that resist are bound to fail as we have seen in retail segments hit first by the digital tsunami, such as music and books.
While awareness of the digital transformation is apparent and prominent, many retailers struggle to transition traditional business models to digital-driven, omnichannel business models. In order to remain profitable and thrive, retailers must adopt an integrated business approach with a solid digital strategy....
The digital consumer has forever changed the retail industry – requiring retailers to adopt an integrated approach with a solid digital strategy. Integrate or perish.