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Consumers’ top purchase influencers are also their top sources of new product awareness, according to results from a recent Nielsen report [download page].
The study, based on a survey of 30,000 consumers across 60 countries, found that friends and family (56%) and TV ads (52%) are the leading sources of information about new products for consumers. These are also consumers’ top purchase influencers, according to studies by MarketingCharts and by Deloitte....
For CMOs, more ammunition that social media works. Recommended reading. 9/10