Your new post is loading...
A new report from Forrester reveals that — finally — marketers are treating digital marketing as part of their overall strategy, with 50% of the executives it surveyed planning to increase digital spending this year. And those expenditures are now equal to spending on traditional marketing.
But the survey also reveals that while most marketers are talking a good game — with 80% agreeing that their company has the skills required to be successful in digital marketing — their confidence falls apart when they need to get specific, such as their ability to recruit digital talent, collaborating across functional areas, or even aligning to-do lists across the organization....
So true! When will they learn that tv style commercials and banner ads taken from magazine ideas are just not productive in the digital world! Have you EVER really watched an ad before a YouTube video? I have NOT watched a video I was going to if there is no way to skip the ad. Why do they think DVR's are so popular - its not just the on-demand its skipping the commercials!