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Content marketing has become ubiquitous, with 93% of B2B marketers now using it. And it continues to expand: 82% of marketers plan to increase their budgets for content marketing in 2014.
Nevertheless, challenges remain; many marketers struggle to produce engaging content, and though buyers have embraced content generally as a influence on vendor selection, they remain frustrated with content they see as blatantly promotional, too self-serving, and not well informed. In addition, nearly half of marketers say they are unable to measure the value of their content marketing efforts.
Which content marketing tactics are most popular? Which are under-used? How can marketers make their content marketing efforts more effective?
Find these answers and many more in this compilation of 30 compelling content marketing statistics and facts....
@Tom Pick shares valuable content marketing resources.