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One of the big focuses in social marketing today is influencer marketing.
The idea being that if you can get one person to tell something to their large audience, their audience will listen.
For organizations this is seen as less effort and potentially high response.
In reality, things aren’t that simple.Let’s take a look at a few things to keep in mind when you approach influencer marketing....
You'll pick up a couple of useful tips on how to reach out to influencers appropriately but it's also a reality check.