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Scoop.it!
UK plumber Charlie Mullins' Pimlico Plumbers which has a reputation for being head-and-shoulders above the rest when it comes to marketing. He explains his tricks to get yourself noticed.... Even those that don't use his firm for their plumbing needs will, in all probability, have watched or read about him on television, online or in newspapers. Here are his top tips on how to make a small business stand out in a crowded marketplace.... 
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Scoop.it!
Your website is the hub of your inbound marketing efforts. Every piece of content you create or campaign you run should be designed to drive traffic to your website and landing pages, giving you the chance to convert visitors into leads and customers. It makes sense, then, to start by looking at insights from your web analytics platform, such as Google’s free Google Analytics, or a paid platform like HubSpot . Let's review the 8 essential metrics you should be tracking on your website and its landing pages, and how you can use these metrics to optimize and improve your website’s performance....
Jeff Domansky's insight:
I liked this straightforward look at the most important measures of success from your website and landing pages.good measurement tips to take to heart, not to mention your chief executive.
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Unlikely marketing success story in this UK plumber who shows how to be a social business.