Public Relations & Social Marketing Insight

To walk you through the mechanics of a successful status update on Facebook, LinkedIn, and Twitter, I developed the following presentation. Over 100K viewers have found it beneficial thus far -- and hopefully you will too.

But I've got to warn you: Social media is constantly changing, and while the data and best practices unveiled here are a strong start to success, nothing beats testing each strategy for your own audience. 

That said, click through the following SlideShare to view the entire presentation or scroll below to read the 30 tips in non-visual form. ...

[The awesome John Haydon offers a free Facebook resource - JD]

One little item is something I’m calling the “Stupidly Simple Facebook Page Features Guide”, which covers the following Facebook Page fearures:

- Cover Image – Dynamically reflects your brand. - Change your cover frequently!
- Profile Pic – Must be simple so that it is clearly seen at 32px
-Messaging Feature – Allows you to develop deeper relationships with fans
- More Prominent “About” section – Must be brief.
- Custom icons for third-party apps – Should reflect a consistent color scheme
- Pinning – Allows you to feature an update for 7 days
- Highlighting – Break up your timeline with full-width posts.
- Milestones – Tell the story of your cause

Download it for free here, share it with your friends. And subscribe if you you like these kinds of goodies.

Is your Facebook engagement dropping?

Need some inspiration to pump up your Facebook marketing?

As the Facebook news feed continues to change, it’s important to figure out how to make the platform work for you.

In this article I’ll share Facebook pages from both large and small brands, and tips to incorporate their tactics into your Facebook marketing plan.

When a group of teenagers says Facebook "confuses and scares" them and makes their eyes hurt, there may be a problem. Though Facebook is still considered the most popular social network among teens, their enthusiasm seems to be waning.

Some of them blame it on the ads and the games, but they also say it's become too popular with their parents.A recent Pew Research Center report found that 77 percent of online teens are still on Facebook compared with 24 percent on Twitter, but the latter number is up 16 percent since 2011....

The newly launched Facebook hashtags could prove to be the savior of Graph Search – the recently launched Facebook search feature. Graph Search does what it promises – returning search results based on the social graphs of your Facebook friends, fans, and followers. This means that you tend to see search results only for those friends and businesses with whom you are already closely aligned.

If you happen to be using Facebook for outreach and marketing, the new hashtag feature will extend your reach dramatically. This will create both risks and rewards, so you will want to choose your hashtags with care....

Think you need a large budget and a whole army to maintain a marketing campaign on Facebook? Think again. Here are a few time-saving tricks....

Whether your brand is fully established or just starting out, launching a marketing campaign can seem overwhelming. But, it doesn’t have to be a timely or expensive process. There are several small and simple things you can do for your brand on Facebook. In fact, some of these marketing tactics are used by the biggest brands in the world. Ready for your brand to get in front of the 845 million? Majestic Media, a global Facebook marketing agency, has come up with nine time-saving tips for marketing on Facebook....

Have you decided that it’s time to create a Facebook Page for your business?

Wondering exactly how to get your Page started the right way?

Facebook continues to change and evolve, making it a moving target for people trying to find the correct steps to set up a Page. But never fear—we have all the critical pieces that you need to put in place to start your Facebook Page today.

To set up your Facebook Page, just follow these steps...