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Facebook recently launched a new feature which has been used by a number or high-profile journalists in order to host conversations. The feature is currently being rolled out, and all Facebook pages will get the option by 10 July, as will all individual accounts where the person has more than 10,000 followers.
In a similar way to a Reddit AMA (ask me anything), a person or page can take questions in real-time. The Q&A feature was announced on 25 March, and has since been used by Arianna Huffington, ABC News anchor Diane Sawyer, and CBS News senior correspondent and former FBI spokesman John Miller, who did a live Facebook Q&A about the investigation into the Boston marathon bombings....
Great potential for engagement if you have a large enough Facebook following to qualify. Several good examples to guide you.