 Your new post is loading...
Your new post is loading...
Jasmine shares one of her favorite quotes from author Simon Sinek, “People don’t buy what you do, they buy why you do it.” In her opinion, there’s no better platform than Instagram to showcase why you do something. She believes Instagram’s powerful storytelling components give you the ability to make customers loyal before a purchase has been made. If you can tell a powerful story in fewer than 87 characters (the caption limit), along with a photo that matches and elevates the storytelling component, you’ll win at Instagram....
Instagram is the social platform for visual content. For brands, Instagram can be a place to show off products, celebrate your culture, feature your community, and even make some sales.
Here is a list of brands on Instagram. Some of the brands post their own content, while others feature images and videos from followers and contributors. Several of the brands offer feeds to purchase items from images....
Using hashtags, acronyms & the right slang is a great way to get more Likes and followers on Instagram.
Terms like #TBT, #WCW & #MCM can be confusing at first. I was lost when I first started using Instagram!
I always wished I’d had a handy guide to explain all the lingo.
That’s why I wrote this article — because speaking the Instagram slang is such an easy way to get more followers. So here are definitions for 32 of the most common Instagram terms....
A newly released report considers the photo app the best media acquisition of the last five years.
Instagram still has no way of embedding external links, but that hasn't stopped brands and retailers from embracing the photo-sharing platform. In fact, it's the social network that has seen the fastest growth, most engagement, and highest conversion from browser to shopper, according a report released Thursday from startup Olapic and research firm L2.
Despite Instagram's billion-dollar price tag, the report considers the photo app the best media acquisition of the last five years. (The worst? Tumblr, which is a sentiment starkly different from Adobe's Digital Index released two weeks ago.) As a case in point, the study touts the following statistics: - Engagement on Instagram is 15 times that of Facebook's, with users spending an average of 257 minutes per month. - Instagram receives 1,000 comments and 8,500 likes per second. That comes to 1.2 billion likes per day. - More than 16 billion photos have been shared to date, with an average of 55 million uploaded each day. - The number of users has increased 66% to 32 million users, the fastest growing of the top 10 mobile apps. - Instagram ads have helped retailers increase ad recall by 32% and brand message lift by 10%....
Instagram is becoming a core platform for brands to engage with consumers since it registers consumer engagement 18 times that of Facebook and 48 times that of Twitter, according to the latest report from L2 Think Tank.
The "Intelligence Report: Social Platforms" found that the visual component of Instagram has helped the platform grow to 100 million users with the average luxury brand having 100,000 followers. Other visual platforms such as Vine, Pinterest and YouTube have grown significantly and continue to be platforms for brands to deeply engage with consumers.
"For all the mindshare that it occupies, social media ultimately drives very little ecommerce, less than 0.25 percent, and site traffic, less than 3 percent, for prestige brands," said Danielle Bailey, research lead L2 Think Tank, New York....
Brands of all sizes are becoming keenly aware of the large marketing opportunity with Instagram’s massive audience.You already know that brands can leverage user-generated photos from Instagram to engage consumers. Today we will measure that engagement and connect it to ecommerce sales....
... But what about Instagram? The popular social media platform, acquired by Facebook in April 2012, has continually seen its use by B2B companies increase. It’s hard to imagine a social media marketing tool that has on average 40 million photos being uploaded every day and over 90 million monthly active users, not receiving any consideration as part of more companies’ social media marketing strategies. More B2B companies are making the most out of their company’s Instagram accounts by giving users exactly what they want — fresh, consistent content that visually engages their customers and prospects. They’ve made sure their content, images with short messages, is perfectly aligned with their brand’s attributes and that each new photo uploaded tells a story. As a result, they’ve utilized a new channel to engage with customers and attract new ones. Here’s a look at 3 B2B companies that are effectively utilizing Instagram as a component of their social media marketing efforts...
|
Meet Frank, the cheeky Instagram persona of the Australian skincare startup Frank Body.
Frank likes to casually call you "babe," jokes about wanting to get in the shower with you, talks about your buns, and doesn't go more than five hours without popping up on your feed. If you were to meet him in a bar, you might find him a bit of a sleaze. But as a social media personality? Frank is hilarious.
According to cofounder Erika Geraerts, Frank's been crucial in helping Frank Body, which is known for its coffee-based scrubs, build brand awareness around the world. "We were essentially dealing with a product that looked like dirt in a bag," Geraerts says. "We wanted to cut through the beauty industry jargon—be it scientific, flowery, or hippy—and speak to our customer in an honest, direct, and frank way. From here our lovable character of Frank was born."
Frank Body has used Instagram as its primary marketing tool. "It allowed us to take risks and to connect with our customers directly without the costs of traditional advertising," Geraerts says. In three years, the account has garnered 682,000 followers, and Geraerts says this has been crucial to driving sales. The company has managed to sell over 1.5 million products across 149 countries since its launch. It is now so popular in the United Arab Emirates and Russia that the company is planning to set up local operations in those countries. "It took time, consistency, and dirty work," she says....
Bud Light is transforming another town into Whatever, USA, and this year, the beer giant is choosing the next set of random beer drinkers to inhabit its party town like many millennials choose their next date—on Tinder.
Users of the dating app who are 21 and older can match with Bud Light for a chance to win a weekend trip to the next Whatever, USA.
"There's a lot of synergies between the Tinder audience and the audience we're looking for," said Hugh Cullman, director of marketing for Bud Light.
Last year, following the success of its Super Bowl XLIX spot, Bud Light created Whatever, USA in Crested Butte, Colo., where 1,000 of the brand's fans got to party with celebrities in the sleepy mountain town—much to the chagrin of the town's residents....
If you are marketing to teens (and college-age youths), the time has come to beef up your Instagram presence, as this recent SocialTimes article demonstrates. Here are tips for using Instagram to build your fan base and generate sales revenue, based in large part on what we learned during the successful launch of our sister company, Pro Stock Hockey.
A few quick stats on the company’s Instagram results to date: - 1,972 (highly relevant) followers
- 21,740 likes
- 260 likes/photo
- 99.9 acclaim value
- (BTW, Followers for Instagram is a great Instagram management app)...
A new report on prestige brands says that Instagram is the Superman of social media, especially in terms of engagement.
“Instagram has demonstrated more traction than any other platform in 2013, and it registered the strongest year-on-year growth among mobile apps,” says Scott Galloway, founder of L2, a think tank for digital innovation, in its report. And with its clear strategy for monetization and “continual innovation, it's an obvious choice for consumer brands.”
The survey of 249 luxury brands finds that 93% are currently on Instagram, up from 63% in July of last year. And while it is just one-tenth the size of Facebook (which acquired it back in 2012), it has 15 times the level of user engagement that Facebook does. And Pinterest, about a third of Instagram’s size, has only about a third of the level of engagement that Instagram users do. All that “makes Instagram arguably the best tech acquisition of the past five years.”
Instagram is a great tool for capturing fan and customer excitement in the moment, and Brian Zuercher of Venueseen has offered 4 tips for successful Instagram campaigns using the #Indy500orBust event as a case study....
Remember when Instagram announced that it had the right to sell users’ photos or use them in advertisements? ...One app making waves in this space is Tadaa. If you haven’t yet heard of it, but are a photo fanatic, you should definitely try it out. As with the majority of photo apps, you can alter the photos you take or import by applying selective editing features such as filters and adjustments. Tadaa’s Unique Draw… What sets Tadaa apart, however, is that you can manually apply particular effects with the swipe of your finger. The app also touts other sophisticated features, such as a “tilt shift effect,” which lets you customize the orientation, width and degree of blur to your photos. And while you can share your images with other app users and through your social networks, like Instagram, Tadaa offers both HD and real-time photo sharing capabilities....
Does your business use Instagram? Have you checked out Instagram since theyreleased user profiles on the web? Previously, the Instagram website only let users edit their account information (and also hosted the company’s blog). But all that changed with the recent introduction of web profiles. Here’s what marketers need to know.
|
Photographer Jasmine Star explores how she sells her products and services via Instagram.