5 Killer Instagram Marketing Strategies You Need to Know | Public Relations & Social Marketing Insight | Scoop.it

Ignore Instagram at your own peril.

Since Facebook’s acquisition of the channel in 2012, Instagram growth has exploded, with 300 million active users, 30 billion photos shared, and an average of 70 million photos posted per day.

People are engaging with Instagram posts on levels unparalleled by any other social network. According to Forrester research, Instagram user interactions with brands is 400% higher than on Facebook and Twitter, delivering 58 times more engagement per follower than Facebook and 120 times more engagement per follower than Twitter.

So how can brands start building an Instagram presence? And how do you start engaging with followers to drive sales?

Here are five tips to get you started:...