Public Relations & Social Marketing Insight

If you do take Instagram seriously, it can open up a world of opportunity for your brand. Forrester has named Instagram the “king of social engagement,” citing the fact that top brands’ Instagram posts generated a per-follower engagement rate of 4.21 percent. That means Instagram delivered these brands 58 times more engagement per follower than Facebook, and 120 times more engagement per follower than Twitter.

So, you now know why your business should be on Instagram. Below, we tackle the “how,” walking you through the process of building an Instagram strategy, setting up your account, and best practices for brands. Read on for our beginner’s guide on how to use Instagram for business....