Public Relations & Social Marketing Insight

LinkedIn's evolution began in May 2012 with the acquisition of SlideShare, and it continued withthe purchase of news reader app Pulse. Later that year, the social network got into the original content game with the launch of the LinkedIn Influencer Program, which features posts from the likes of Richard Branson and Suze Orman. And by February 2014, they opened up their publishing platform to all members.

All of those moves have turned LinkedIn into a place where people come to consume professional content. That's been great news for brands, since it's given them a new audience to reach with their content -- via their Company Pages on LinkedIn.

Let's look at 12 businesses that are capitalizing on the opportunity and rocking it. I think you might be surprised to find that both B2B and B2C companies are working to get the most out of their pages....