Public Relations & Social Marketing Insight

Have you heard about how effective social selling is on LinkedIn?

Perhaps you’ve been struggling to get results on LinkedIn or spending too much time with too little of an ROI?

You don’t need to spend hours every day on LinkedIn to be successful at social selling. If you follow a daily routine that only includes those tasks which further your goals, you can quickly and easily generate new leads and build relationships with potential prospects in as little as 30 minutes a day.

A social selling campaign should position you as a credible expert in your field, bring you closer to your target market and move more conversations offline, aka the place where sales actually happen....

If you only view LinkedIn as the site where you keep your digital resume and virtual business card collection, you won’t see how it really can help grow your business, expand your content’s audience, and build valuable connections.

LinkedIn is the definitive professional publishing platform and one of the largest business publishers in the world, according to Todd Wheatland, Head of Content Strategy at King Content.

In his presentation at Content Marketing World 2014, Wheatland noted that LinkedIn is often cited as the No. 1 source for new business. He pointed to content marketing phenoms Jay Baer, Joe Pulizzi, and Lee Odden, all of whom have named LinkedIn as their top source for new business as they built their multi-million-dollar companies in the last five years. It’s not just for entrepreneurs either. Wheatland’s previous employer, Kelly Services Inc., also cites LinkedIn as the top generator for new business.

Get answers to the questions you were too embarrassed to ask about using LinkedIn.

A lot of great questions came up during the webinar that we didn't have time to answer, and it turns out, a lot of you had the exact same questions. So, we compiled them all and, well, that's why you're reading this blog post.

All those weird questions you had about LinkedIn are about to be answered -- and please, share any other questions you have about the platform in the comments....