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6 Content Marketing Takeaways from 30 Days of LinkedIn Publishing | Convince and Convert

6 Content Marketing Takeaways from 30 Days of LinkedIn Publishing | Convince and Convert | Public Relations & Social Marketing Insight | Scoop.it
From www.convinceandconvert.com - July 31, 2014 12:53 AM

Assuming that writing is “leadership at scale,” a writer’s greatest ally is re-publishing — previously written words can often find a whole new audience.


With that in mind, from June 2nd – July 2nd I started a little experiment. I put LinkedIn’s new publishing platform to the test.The execution was simple: Monday through Friday, I would post 1-2 previously published articles of mine on the site and gauge the response. I was primarily concerned with audience quality, overall reach, and deducing which topics worked on LinkedIn.


The results have been excellent: I amassed over 255,262 total views in a month....

Jeff Domansky's insight:

Greg Ciotti shares some impressive results and advice from a month of publishing on LinkedIn's new publishing platform. Great traffic, solid targeting and nice ROI. Recommended reading for content marketing, PR and brand journalism pros. 9.5/10

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How To Become A Content Master On LinkedIn

How To Become A Content Master On LinkedIn | Public Relations & Social Marketing Insight | Scoop.it
From m.fastcompany.com - April 28, 2014 2:50 AM

Lana Khavinson, Small Business Segment Marketing Lead at LinkedIn, says most people who come to LinkedIn already have a professional mindset, and they are looking for all kinds of content--from articles and blog posts to infographics and charts--that will help them with their current role or that will help them further their career.


So it’s important to consider what information you can provide that will help them with their current or future endeavors and will keep you at the top of their minds when they are at a point of need. This can include content like best practices, tips, trends, and industry thought leadership pieces.


But it's not enough to simply create great content. To get potential customers to notice you, you need to promote it the right way. Here are four insider tips to bring your content to the masses....

Jeff Domansky's insight:

LinkedIn offers several tools for engaging with customers. Here, the professional networking site's small business expert explains how to optimize each.

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May 2014′s Biggest LinkedIn Publishers | The Whip

May 2014′s Biggest LinkedIn Publishers | The Whip | Public Relations & Social Marketing Insight | Scoop.it
From blog.newswhip.com - June 24, 2014 11:06 PM

We haven’t looked at LinkedIn’s top publishers since January, so we thought it was time to check in again and see how publishers are doing at getting their stories shared on the world’s biggest professional social network. Here’s the top ten for May:...

Jeff Domansky's insight:

A look at the biggest LinkedIn publishers of last month, finding huge growth in sharing activity since the start of 2014.  

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Measure Your Content Marketing with LinkedIn’s Content Marketing Score

Measure Your Content Marketing with LinkedIn’s Content Marketing Score | Public Relations & Social Marketing Insight | Scoop.it
From marketing.linkedin.com - April 6, 2014 10:37 AM

We know that for brands, building relationships through a content strategy is a marathon, not a sprint; it’s a fact of content marketing....


Here’s how the Content Marketing Score works. It measures member engagement with your Sponsored Updates, Company Pages, LinkedIn Groups, employee updates, and Influencer posts (if applicable). It then gives you a single score, ranked against your competitive set. You will also get recommendations about how to improve your score based on different levers you can pull to give you more reach, frequency and engagement.  


You can filter your score by region, seniority, company size, job function, and industry.By tracking performance on a monthly basis, you get a powerful snapshot on how well you are engaging with your audience over time. With this knowledge, you’ll be empowered to upgrade your strategy to optimize engagement within your target....

Jeff Domansky's insight:

Here's a new LinkedIn development that is critical for measuring your social media success.

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