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Take a look at LinkedIn today, and it’ll bear little resemblance to the LinkedIn of just a few years ago.The design is slick. The mobile apps are polished. And the site has begun to look like a full-fledged consumer social network, replete with content that you actually might want to read.
In that vein comes the next phase of LinkedIn’s evolution: Personal publishing. On Wednesday, the company announced that everyone can now publish personal, long-form content to their LinkedIn profile pages, providing the site’s 277 million-plus users with their own professional blogging platform....
LinkedIn opens up influence and thought leadership opportunities for quality content and blogging.