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I joined LinkedIn in the very early days, but then went years without getting a single piece of business from the social network. Fortunately, this changed when I started publishing articles, and now I have written over 500 posts.
Almost overnight, LinkedIn became an important source of new clients. Selling morphed from an annoying necessity to an easy and enjoyable process: I just answer my email.
Using social media to attract new clients can be a highly efficient and effective strategy, but only if your mindset is to help people first, and to sell a distant second.
This notion – win customers by selling less – is counter-intuitive. Let me explain….
Bruce Karasoff share how using social media to attract new clients can be a highly efficient and effective strategy, but only if your mindset is to help people first, and sell a distant second.