Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Social Commerce Infographic

Social Commerce Infographic | Public Relations & Social Marketing Insight | Scoop.it

This infographic is about the psychology that underpins social shopping and some of the universal rules that we can harness for better social marketing results.

Jeff Domansky's insight:

Very interesting info graphic - like a social marketing 101 course. Very useful stats. Recommended reading. 9/10

Jamie Bernt's curator insight, September 20, 2015 9:19 PM

I found this article / infographic helpful and insightful . It may be worth bumping up against your current Social marketing efforts for incremental opportunity . Have a quick read ...

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9 Psychology Triggers with Actionable Tips to Improve User Experience on Your Website

9 Psychology Triggers with Actionable Tips to Improve User Experience on Your Website | Public Relations & Social Marketing Insight | Scoop.it

More the choices and features on your website and web application, the tougher it gets to understand your interface, therefore limit the number of choices for a better user experience. This results in higher user satisfaction and lesser bounce rates.


Strip all the non-essential features and elements from your website and mobile application. Think from a consumer’s perspective on different usability environments.


Are you asking too much information too soon on your website? Can the navigation be made simpler and clearer?’ Remove all the unnecessary options along a user’s journey....

Jeff Domansky's insight:

Simpler is better. Every time.

Marco Favero's curator insight, March 12, 2015 3:40 AM

aggiungi la tua intuizione ...

Romain MAZUIR's curator insight, March 13, 2015 3:41 AM

9 Psychology Triggers with Actionable Tips to Improve User Experience #H2MWP

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Psychology of Ecommerce Sales: Motivating with Uncertainty

Psychology of Ecommerce Sales: Motivating with Uncertainty | Public Relations & Social Marketing Insight | Scoop.it

Why are customers more excited about uncertainty than they are about clear incentives? Let's see why mysteries motivate them.

Jeff Domansky's insight:

What do you think? Does motivating with uncertainty work in B2B sales?

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