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The latest example of this deals with mobile coupons. It turns out that consumers who lean on mobile coupons for food shopping – and that’s a lot of people – often change brands for the sake of variety, according to a new study.
The majority of consumers don’t use mobile coupons, but a third (33%) do. And that’s where the behavioral change potential resides.
Nearly half (44%) of mobile coupon users like to change brands often for the sake of variety and novelty, according to the study conducted by GfK. The survey comprised a look at 6,500 products in about 600 categories....
Food shoppers seek mobile deals and 78% want to save as much money as possible writes Chuck Martin in MediaPost.