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Mobile changes everything. We all know that’s true, right? Did you also know that mobile really doesn’t change anything at all? I’m serious. Hang in there for a moment, and I’ll explain what this is all about.
Specifically, it all comes down to how your customers use mobile. It’s pretty clear that mobile changes customer behavior pretty radically. Yet, at the same time, mobile doesn’t change customer behavior at all.
What’s also new is the speed with which they’ve adopted these behaviors. Responsive design and in-app advertising can help ensure you appear whenever customers go looking for a solution, wherever they happen to be....
Tim Peters ponders how mobile changes everything. But did you know what doesn't change? Here's what you need to know.