Consumers continue to use digital coupons to stretch their dollars. eMarketer forecasts that digital coupon users, which include internet users ages 18 and older who redeem a digital coupon or code via any device for online or offline shopping at least once per year, will account for 55.0% all US internet users in 2014.
The digital coupon audience is a relatively mature group, but there's still room for modest growth over the next few years.
Mobile coupon users are making up a growing portion of the larger digital coupon audience as more consumers make in-home purchases via smartphone and tablet and as more shoppers use a mobile device to enhance their in-store experiences.
eMarketer expects the number of adults who redeem coupons via mobile device for either online or offline shopping to rise from 78.69 million to 104.11 million between 2014 and 2016, or from 70.0% to 82.0% of all digital couponers....
Consumers have always enjoyed the benefits that a coupon has to offer. Contributing technological advancements in the eMarket have given way to a new form of online shopping. As shopping has expanded on smartphones and tablets, coupons are increasingly becoming used. This article discusses the expansion of smartphone and tablet coupon redemption. It is interesting to read numbers such as the expected rise of digital consumers to go from “78.69 million to 104.11 million between 2014 and 2016”. This article sparked my curiosity for what the future will bring to the process of shopping. Will digital advancements lead to a complete technologically based economy some day? Sounds extreme, but in reality it’s not as far fetched as some may think. The offering of coupons digitally for corporations gives the company the ability to market research with little effort. The corporation saves in cost, and can promote their company digitally. The importance of recognition in the market place is essential for social media use. As companies expand and jump on new forms of technological advancements (such as credit/debit cards on smartphones and coupon recognition) than companies must recognize the use of all new forms of technology in the eMarket.