Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
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JC Penney's traffic-light layoff system under fire | PR Daily

JC Penney's traffic-light layoff system under fire | PR Daily | Public Relations & Social Marketing Insight | Scoop.it

The chain reportedly asked managers to categorize employees as "green," "yellow" or "red," for targeting layoffs. Communication experts say the system is flawed....

 

In January, 5,500 Penney in-store employees were laid off. Another 300 jobs were cut at its headquarters in Plano, Texas. This isn't the first case of a company's using traffic-light colors as code for an employee's status. In 2010, telecommunications company Everything Everywhere faced harsh criticism for indicating whether employees could be laid off or not with red and green visual aids given in informational packets. JC Penney isn't disclosing the light system to store employees, but communicators say this idea is just as bad....

Jeff Domansky's insight:

Tough decisions... poor communication and implementation...

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‘Classically bad’ press release leaves Citi vulnerable | Ragan.com

‘Classically bad’ press release leaves Citi vulnerable | Ragan.com | Public Relations & Social Marketing Insight | Scoop.it
The banking giant announced 11,000 layoffs, doing so in a remarkably convoluted press release that the media can have their way with. Communicators weigh in.

 

...In a remarkably convoluted press release on Wednesday, the banking giant announced it would lay off 11,000 employees. Several communication professionals say the press release is so bad it insults employees and gives the media carte blanche to interpret the news as it wishes.

 

“This is textbook of the old way of writing a press release,” said Jim Ylisela, a veteran journalist and communications consultant. “It is so perfectly bad, from start to finish.”

 

Here’s a look at what went wrong—and what you can do to avoid such mistakes....

 

[PR fail: BS, bafflegab and insensitivity. How NOT to announce 11,000 employee layoffs. ~ ]

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