Tumblr is the second most popular social site for young adults. How are businesses like eBay, Whole Foods and Net-a-Porter using Tumblr for marketing?
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Public Relations & Social Marketing Insight
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Social marketing, PR insight & thought leadership - from The PR Coach
Curated by
Jeff Domansky
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Has Tumblr become a part of your corporate publishing strategy? At one point, as Twitter and Facebook took off, it seemed that this “blog-network” platform (my term for something that isn’t as full-featured as WordPress or other software but definitely more feature-filled than a true social network) was going to be overshadowed by those ascendant networks.
But in the last year or so Tumblr has staged a remarkable comeback, despite – maybe even because of – a handful of direct competitors that sought to fill the “just let me post something quickly to my friends” space.
[Integrating Tumblr into your social media strategies can pay off - JD] 
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Scoop.it!
It may not seem as glamorous as big networks like Facebook, Twitter, and Pinterest, but with over 50 million users and 20 billion posts, it is unwise to overlook Tumblr as an effective medium for brands. On the surface, one might assume that Tumblr is just a place for One Direction fangirls to share each other’s crushes through reblogs and likes.
The channel catches a lot of flack for not creating much unique content (it is trying to remedy this perception through the creative collaboration that is Reblorg), but it is actually a thriving community. Tumblr reaches a much larger demographic than you might imagine, as seen in Ignite Social Media’s 2012 Social Network Analysis. Many brands are utilizing the channel with incredible effectiveness, possibly implying that more brands should follow suit.
Before we start listing off some spectacular branded Tumblr blogs, there are a few things you should know about the platform....
Jeff Domansky's insight:
Useful marketing insight and lessons from leading brands...
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We were introduced to Tumblr as it has a chain of posts summarising working in PR. Some were very accurate and very funny.