Public Relations & Social Marketing Insight
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Social marketing, PR insight & thought leadership - from The PR Coach
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8 Ways to Use Vine For Business – Even B2B! | Business 2 Community

8 Ways to Use Vine For Business – Even B2B! | Business 2 Community | Public Relations & Social Marketing Insight | Scoop.it
From www.business2community.com - April 27, 2013 11:03 AM

Just about the time a client becomes proficient using Facebook and LinkedIn, another new social media platform comes along to complicate things. Pheed, Snapchat, the new and improved MySpace, Thumb…not every platform is right for every business, and a few are a guaranteed waste of time for some.

 

So what about Vine? Vine is an application from the makers of Twitter that allows you to create 6-second looping video using your iPhone or iPad, and share using Twitter and/or Facebook. You don’t need any editing skill to put something together – just your iPhone or iPad and your thumb (your digit acts as the camera’s start/stop tool). Posting to social media is easy, too, and explained below. We think this latest entry into the social media universe is both viable and valuable to business, if used properly...

Jeff Domansky's insight:

it's time to take another look at Twitter's Vine for video marketing. These eight tips will be very helpful in getting you started.

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56% of B2B Marketers Will Increase Social Media Spend In 2013 | AllTwitter

56% of B2B Marketers Will Increase Social Media Spend In 2013 | AllTwitter | Public Relations & Social Marketing Insight | Scoop.it
From www.mediabistro.com - January 28, 2013 5:17 PM

More than half of U.S. business to business (B2B) marketers plan to increase spending on their social media budget in 2013, reveals a new study.

 

56 percent of respondents to BtoB Magazine‘s 2013 Outlook: Marketing Priorities And Plans survey said that their marketing spend on channels such as Twitter and Facebook will rise this year, with social media being favoured above both search (52.5 percent) and mobile (a surprisingly low 35.5 percent).

 

Website development (70.1 percent) and the ever-reliable email marketing (61.9 percent) were the top digital marketing priorities....

Jeff Domansky's insight:

I agree it's a surprise that marketers are not all over mobile. They'd better get mobile fast because their customers are way ahead!

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Six Ways In Which Twitter Eclipses Facebook | AllTwitter

Six Ways In Which Twitter Eclipses Facebook | AllTwitter | Public Relations & Social Marketing Insight | Scoop.it
From www.mediabistro.com - December 17, 2012 5:48 PM
For obvious reasons – have you noticed the name of this blog? – our alliances tend to lie with Twitter when it comes to comparison between the two titans: Facebook and Twitter. But to reiterate: each social media platform excels at different modes of communication.

However, for the sake of valuable analysis of the two major social networks of the digital age and also, you know, just for kicks, here are six ways in which Twitter eclipses Facebook...
Jeff Domansky's insight:

Liked this, so to speak ;-) but then I'm partial to Twitter...

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10 Ways to Integrate Vine into your Social Media Marketing Strategy | Search Engine Journal

10 Ways to Integrate Vine into your Social Media Marketing Strategy | Search Engine Journal | Public Relations & Social Marketing Insight | Scoop.it
From www.searchenginejournal.com - March 14, 2013 1:35 AM

There are some really great reasons why you should think about using Twitter’s new video sharing app to promote your business or brand. Vine is already extremely popular, which means it should become a part of your social media plan. Using Vine is also incredibly easy. Create a quick 6 second video, integrate it into your Twitter feed and make your tweets even more interesting. With a few creative yet simple ideas, you can make Vine an effective tool in your social media strategy. Read these 10 excellent tips and get inspired by several videos shown as best practice examples...

Jeff Domansky's insight:

These 10 tips will get you excited and on the path to video success with Vine. Plus several great examples. Recommended reading!

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Jeff Domansky's comment, March 14, 2013 1:04 PM
Absolutely agree Alison. Video and visuals are essential.
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The Twitter Redesign We Would All Love To See | Simply Zesty

The Twitter Redesign We Would All Love To See | Simply Zesty | Public Relations & Social Marketing Insight | Scoop.it
From www.simplyzesty.com - January 16, 2013 10:33 PM
Considering how Twitter's main site has seemed to regress in recent times and greater attention has been placed on the mobile app, we've decided to give the site a makeover and show how the site can be improved...

 

We understand that Twitter is designed more for mobile, but considering how neglected its desktop site feels – and especially since it is its main source of revenue – we decided to take matters into our own hands and present our vision of how Twitter should look and feel.

The Aim

Before starting the redesign, it was important to look at what Twitter does right first and incorporate those features into the new look. For one, its simplicity is its greatest strength, and so the overall aim was to evolve the platform instead of creating an entirely new interface from scratch.

 

While it’s very tempting to fill the entire page with different columns and boxes to give users more features to interact with, doing so would make the page busier, which would compromise the overall experience. Therefore, we limited the design to two columns and placed tweets on the left-hand column to maintain consistency....

Jeff Domansky's insight:

Wow. Just wow! I hope Twitter is watching. This is a wonderful and whimsical "what if?" redesign of our favorite social media channel from the very creative folks at Simply Zesty...

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