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Scoop.it!
Are rumpled spokesmen like 'Trivago Guy' a new marketing & PR trend? It's official. Rumpled really is right in style! At least you'd be correct in thinking so if three high-profile, heavy rotation TV commercials are any indication in the TV ads from Trivago.com, Liberty Mutual, and DealDash.com....
Jeff Domansky's insight:
How rumpled spokesmen are capturing our attention in ads and pitches from car insurance and hotel rooms to daily deal auctions. 
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When I first saw this article I was kind of confused. I didn't really know what they meant about a "Rumpled" guy. Then, I clued in. I've seen all three of the commercials a million times during daytime TV. I'm kind of biased about the Liberty Mutual one because of the ad about parallel parking (terrible at it) but they had someone who could of been off the street every day selling it and I honestly thought, hey wait, that's me!