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Scoop.it!
Apple's new ads are failing. Here are the 10 most effective ads of Q2 2013, according to Ace Metrix, a company that measures audience responses to commercials. The No.1 spot was by AT&T, advertising a Samsung Galaxy S4 Active, which can survive being dunked in a fishbowl. Samsung's own ad for the GS4 came in at No.8 Apple wasn't on the list... 
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Scoop.it!
Computer scientist and author Jaron Lanier has turned his back on the “information wants to free” meme to which he once subscribed, and he thinks advertising as a business model for media is doomed. It’s not just that Craigslist and other Internet businesses have snatched ads away from traditional media, he reckons; it’s that in this digital era, when Google and Facebook increasingly own most of the inventory, not to mention the ad servers and distribution channels, relying on advertising to prop up your media company just doesn’t make sense.
youLanier, the guy credited with coming up with the term “virtual reality,” outlines this thesis in his new book “Who Owns the Future?” which examines the effects network technologies have had on our economy. In an interview with Nieman Journalism Lab, Lanier builds on that case, stating flatly that advertising isn’t a viable business plan for media businesses in the long term. He tells the publication...
Jeff Domansky's insight:
Tthis is a very provocative discussion about how advertising is dead. Simply dead in the water. And Lanier is most definitely right. Recommended reading for advertising, marketing and PR people.
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The new Apple advertising sucks especially in comparison with major competitor Samsung. In my view, their ads totally forgot about their core high tech, gadget-fascinated, cult followers. People buy Apple because of the design and features and these are nowhere to be seen in the new "corporate" ads.