Econsultancy blog team, for the first time, surpassed 1m page impressions in a calendar month. Not bad for a niche B2B publishing operation!
That said, we don’t create content simply to generate page views. The blog team contributes so much more to our business. I shall explain why.
A recent study found that only about a third of Fortune 500 companies maintain a blog, a statistic that I find perplexing, so I thought this might be a good time to remind ourselves – and you, dear reader – of why we blog, and what it’s doing for us.
Some backgroundWe launched the blog in 2006, after deciding to divert a limited PR budget towards the hiring of full-time writer. We thought that it would be better to create our own content, rather than paying PRs to try to persuade journalists to write about us. PR is tough, and pull beats push, for all sorts of reasons....
Je pense que nous avons toute cette question qui nous trote dans la tête !
Great insights into how econsultancy.com, a b2b publishing operation's blog, gets hits and how it looks at ROI.