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It’s no secret that we as consumers are exposed to a plethora of promotions and ads every single day. In fact, according to some we are exposed to somewhere between 5,000 to 10,000 ads per day, a staggering number that is only increasing. So how can we as marketers cut through the noise and reach consumers where they are? The answer may lie in the intersection between personalized content and mobile technology. According to an infographic by Microsoft and VMob, utilizing real-time data can lead to hyper-personalized content creation. For example, a retailer who aligned seasonal marketing and promotional messages with localized weather trends saw sales increase by 18%.
Take a look at the infographic below to find out how you can use targeted metrics to create personalized content....
Do you want more people to join your LinkedIn group?
Are you looking for tips to get more exposure for your group?
LinkedIn groups are a great way to generate leads and increase influence within an engaged community.
In this article, you’ll discover five ways to quickly build a larger membership for your LinkedIn grouP....
An announcement late last week by the Facebook media team may have been overlooked by many marketers, but it has intriguing ramifications. Facebook announced that it would effectively allow any organization with a verified page to publish brand-sponsored content without asking Facebook for explicit permission first, provided that content was tagged to the brand. They said: "Today we're updating our branded content policy to enable verified Pages to share branded content on Facebook. Along with changes to our branded content policy and ads policy, we're offering a new tool that makes it easy for publishers and influencers to tag a marketer when they publish branded content. Publishers and influencers must use this tag for all branded content shared on Facebook." What does it mean?...
This past year, we've seen the importance of visual content emphasized by the changes that occurred across almost every major social network, including Facebook, Twitter, Instagram, and Pinterest. At the same time, both video and infographics have become powerful tools for brands looking to communicate more easily with their readers.
To help you keep pace with these trends, let's take a look at some statistics that demonstrate the impact visual content has on reach, engagement, and sales....
Without consistent output, your results will be a fraction of what they could be.
And since we both know the power of content marketing, it’s a shame.
But I have good news! It’s a problem that can be fixed if you’re willing to keep an open mind.
I’m going to show you six writing tactics that can turn you into a more focused and efficient writer. They have worked for me and other top notch writers.
You might not be interested in trying them all at first, but give one or two a try, and once you get good results, try others....
Marketers are trained to put their best foot forward and ignore the downsides of their products. This is about doing the exact opposite: finding your weakest points and showcasing them for all to see.
If you don’t use content marketing, there is a big chance your brand gets left behind, and it’s your competitors (who’re using content marketing) that run away with your customers.
You can’t afford to let that happen.
You must learn to not just survive but thrive in a landscape that is constantly changing. While there is no easy way of doing this and it is imperative you do the hard yards, there are a few not-so-clandestine secrets that can make your job a little easier.
Let’s unravel them....
For the fourth year in a row, B2B marketers rated in-person events as the most effective tactic they use in their arsenal of options. In fact, 70 percent of marketers favor in-person events over nine other top tactics, including videos, case studies and eBooks. While you’re probably already using in-person events as a resource for your overall content creation plan, a common challenge is knowing how to best promote the event through relevant content so that its value lives on.
Here are some practical tips on how to get the best ROI out of your events through strategic content marketing. By the way, while these tips are based on my experience with invitational in-person events, they can be used for online events, road shows, industry trade shows, or user conferences, as well....
If it’s becoming a challenge to get your C-level executive to write the thought leadership content you need for your corporate storytelling efforts, remember that, while some CEOs may love to write, nearly all of them like to talk. Try capturing their insight and ideas using a more conversational format; for example, interview them using Skype and record the conversation. Your content editors can then turn the resulting audio (or video) and transcripts into multiple content marketing pieces (e.g., blog posts, white papers, etc.). Or, if the recorded content is high quality, you can even use it in its original format as the basis of a podcast. Even if your CEO isn’t available to be interviewed and is unwilling/unable to write an article, ask if he or she would be willing to answer a few questions via an email. In other words, don’t block the content marketing process by trying to force your executives and staff members into doing something they aren’t comfortable with — there are plenty of other ways to generate effective content marketing....
Since roughly one out of six Google daily search queries have never been seen before, you must provide relevant content marketing about your organization, brands and products that your current customers need and prospects seek to make their purchase decisions.
Your content by itself isn’t sufficient; it must be findable by your target audience. Therefore, content marketing and search optimization must go hand-in-hand to generate bottom-line results. To ensure your content marketing efforts super charge your search optimization, here are seven actionable marketing tips....
How do you decide what to write about? Does your blog have a content plan? Do your social media posts have some structure and relationship to your blog posts or your other marketing programs? If your answer to any of these questions is “no,” you are likely missing opportunities to extend the reach of your marketing, to reinforce other promotions and activities, and to encourage your audience to make connections to your website, your blog, and other content you are producing. Effective social media marketing strategies need a powerful content plan....
There are still a number of marketers and business owners that need to be persuaded to try content marketing for the first time. Here are 2 foolproof methods for getting that buy-in. ...If you present your content marketing plan as a pilot, you’ll immediately see the key decision makers let their guard down. It’s not as much of a commitment as a full-blown content marketing strategy. But as you sell the Content Marketing Pilot, be sure to include the following: The length of the Pilot – should be at least six months.The overall goal of the Pilot…or how the business will be different after the Pilot.Agreed-upon metrics that, if you hit, will enable you to move forward with “more episodes.” This could be an increase in leads, more subscriptions, shorter time to close business, an increase in “quality” leads…just to name a few....
Michael Buller shapes content marketing strategy at the Dana-Farber Cancer Institute. Learn how he targets a consumer audience and overcomes industry challenges.... Beyond our traditional social media channels (Facebook and Twitter), I think SlideShare has been the most successful. Some of our videos have really done well separately, just as YouTube videos and the videos that we link from our site.
For our research publications, we’ve created separate apps for all the various tablets. That’s been a little disappointing in terms of the number of downloads. They’re free apps, but we can’t seem to get as many interested eyeballs as I would like. I think it’s difficult, as people aren’t actively searching for this type of info. It’s not something they say: “Oh, cancer research. That would be a fun app!” So trying to get some attention to that amidst all the thousands and thousand of apps out there, and trying to drive traffic to the apps that we’ve created has been challenging for us....
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As marketers, we love trends. Taking advantage of industry trends is how marketers make a living. We analyzee and criticize, and we often enjoy our banter, whether it's about the latest social channels or annoying buzzwords. But how often do we assess negative trends in our industry? And do we truly dig down to find the underlying reasons for those trends? Today, let's take a look at the common challenge of breaking through content noise and how that noise has led to two other challenges: our increasing reliance on paid advertising, and channel over-saturation. I've wrapped up each section with tips on how to combat these negative trends....
Are you ready to give content marketing the time, money and resources it deserves?
While your answer may be yes, it’s never easy to get up and running with a new marketing strategy. There are questions to answer, challenges to overcome and various tasks that need addressed.
With 88% of B2B marketers currently using content marketing as part of their overall strategy, neglecting to do so will put you in the minority.
As you get started, you’ll soon find a variety of ways to better research, plan, create and distribute content.
What I’ve created here is a list of content marketing tools that you’ll want by your side as you roll out your first campaign.
These tools cover the most important details you’ll need to address before you get started, as well as in the early days (and weeks) of running your campaign....
In this post, we’re going to review 15 marketing guides that can speed up your success.
We’ll look at the finer details of each guide, ensuring that you have a clear understanding as to how you can use each one to your advantage.
By the end of this post, you’ll have a better idea of how each guide can push you down the path to reaching all of your content marketing related goals....
An ad is an ad is an ad. Or is it? Millennials have grown up with a media diet far different than the generations that came before them. Has that changed their media taste? Do brands need different types of ads to reach people of different ages? Google partnered with L'Oréal Paris to find out....
Considering the amount of content that marketers put out there and the investments that goes with it, how great is their ROI? I mean, how many of them generate more visitors to their site, as well as increase sales?
Persuasive copy that converts boils down to understanding how to trigger the right emotions that will induce a potential customer to want to buy from you.
In this article, I’ll show you how to use five proven copywriting strategies to drive both search traffic and rankings to the top....
Every time you write a new post, you share it on the social web, right? Well, how’s that working for you?
It’s unfortunate, but most Twitter and Facebook feeds look like a graveyard – no likes, comments, or shares. That’s because no one shows you how to use social media properly.
Today, I want to share with you the strategies that I have used to maximize the number of social shares I get from each post. Social media traffic can play a big role in growing a site as you might have seen in my 100k challenge.
According to a study by Content Marketing Institute and MarketingProfs only 38% of B2B companies think their content marketing is effective. The same study also states that only 35% of the companies have a documented content marketing strategy.
My guess is that some of these companies do not even know whether they are effective or not. They cannot say what “effective” really is in regard to content marketing without goals, metrics etc. It would certainly help with effectiveness of content marketing to have a strategy at hand.
Here are 9 essential elements any content marketing strategy should include....
While a wide variety of professionals will define content marketing in different ways, no one who actually gets it would deny the central idea is to provide valuable insights and answers.
While a wide variety of professionals will define content marketing in different ways, no one who actually gets it would deny the central idea is to provide valuable insights and answers. Therefore when the conversation becomes about finding powerful content ideas and the drill-down process begins, more often than not, you’ll hear: • Identify your customers’ pain pointsand/or… • Answer the questions potential customers have.
You’ll get no argument from me. This is indeed the formula for success. How do you discover what questions to answer?...
More brands and people continue filling the channels with their blogs, infographics, white papers, etc. As a result, we’re experiencing a deluge of content, most of it suffering from over-messaged, self-important corporate sales talk, or worse, shoddy workmanship. There’s no better example of this issue than our own marketing space where the effort to produce consistent content creates an ever increasing level of drivel. In fact, there’s so much “me, too” content, getting beyond a headline skim requires some real shake-up in the social media marketplace or a dramatic post. When readers find themselves inundated with ever increasing quantities of the same, creators find themselves producing content with diminishing value. The situation devolves to the point where content becomes spam. We all know what happens to spam. It doesn’t get read, it’s unsubscribed from, deleted, and relegated to the annals of digital indexing somewhere deep in Google....
How do you create strong, meaningful, powerful content that sells, converts and engages your customers? The secret lies in creating a fool-proof content strategy that works for each and every website right from a small business to a large corporate site. In creating a content strategy for your website, essential tasks such as keyword research, content gap analysis, site maps and content audits take a back-seat to the creation of a content map, a simple diagram that places key pieces of info at your finger tips. A content map is an invaluable tool that assists content strategists and it’s elements are the building blocks for your entire website right from content to design to development and marketing. I like to use the content map that Joe Pulizzi and Christina Halverson used on slide 42 of their slideshare presentation – Web Content Strategy – How to Plan for, Create and Publish Online Content for Maximum ROI....
Crafting a Unique Brand Story to Help Your Small Business Win ... The right story will help your small business stand out in the marketplace by building trust through emotional connections, demonstrating that you understand your customers’ needs and showing that you are the brand that delivers. Ask yourself how you add value, and then find ways to present your brand as human and caring. Here are 11 questions for you and your colleagues to seriously ponder as you work to determine what kind of story you want to tell. Like a fingerprint, your story is your brand’s unique point of difference. Once you have defined your story, you will need a platform that you can use to tell it. One of the best ways to tell your story is through a blog....
Are you looking for the best content curation resources on the web. Look no further as I provide 30 of the best content curation resources I use every day. Today, there are so many options available and we each have to find a way to find, filter, consume and share the information that is relevant for us. I use email alerts from RSS feeds, Twitter lists and a few key websites I visit every day to make sure I can stay on top of the latest trends and news in business and marketing. So here, I have curated my own list of the top sites of business and marketing information – some of which are great examples of content curation themselves. I invite you to visit these content curation resources, subscribe to their RSS feeds or follow them on twitter. I’ve also created a twitter list of these resources and other influential bloggers that you can also subscribe to…
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![How To Thrive In An Evolving Content Marketing Landscape [VIDEO] | Public Relations & Social Marketing Insight | Scoop.it](https://img.scoop.it/C9aVLEHktDmQVK4Lr6dXvzl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Useful perspective on how to personalize content in real time.