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Google’s social layer, Google+, was busy unwrapping presents for it’s users in late December, but the one gift that promises most to “keep on giving” is Google+ Communities.
...The big news for marketers is that unlike past feature updates, Communities were open to brand Pages from day one. That means that any Google+ brand Page can create (and “own”) a Community, and can also join and participate in any other Communities....
Very interesting social media and content marketing opportunity.