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Scoop.it!
If there is one entrepreneur who knows the real value of building social relationships, and how they can extend into the world of social media, it’s health and fitness mogul Andy Frisella: founder of Supplement Superstores, Paradise Distribution, and the renowned fitness brand 1st Phorm International. These brands, among others, bring in more than $100 million a year. 
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![How To Thrive In An Evolving Content Marketing Landscape [VIDEO] | Public Relations & Social Marketing Insight | Scoop.it](https://img.scoop.it/C9aVLEHktDmQVK4Lr6dXvzl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
If you don’t use content marketing, there is a big chance your brand gets left behind, and it’s your competitors (who’re using content marketing) that run away with your customers.
Jeff Domansky's insight:
SAP points out key factors in content marketing success including a focus on substance, always adding value, using originality and getting industry influencers on side. Recommended reading. 9/10
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Let’s face it – there are tons of marketing tactics that boost conversions. Whether you prefer academic or anecdotal evidence, we all know that the right marketing mix is key in order for an ecommerce site to be successful. But with so many options, you might be wondering when and where to deploy your campaigns, and more importantly, how to make them more effective.The answer is simple: Leverage the customer buying cycle. What’s the buying cycle, you ask? In a nutshell, it’s the process that customers go through to make a purchase....
Jeff Domansky's insight:
Useful walk-through the five stages of customer buying and how you can use those stages in your marketing.
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Campaign Monitor, a simple email marketing solution for businesses and professionals, has taken this bottom-up approach to building a social strategy. And we’re honored to share how they’ve done it.
Jeff Domansky's insight:
Kevan Lee shares an excellent overview and blueprint for a social media marketing program.
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So you want to get good at social media? You need to have a plan. A guidebook. A strategy.You need some rules. And rule number one? That’s obey the rules. As for rules number two through eighty, check out this fantastic infographic courtesy of Jeremy Waite, head of social strategy at Adobe. And remember: while you can’t get anything done in the world without rules, sometimes it’s just as important to know exactly when you need to break them.*...
Jeff Domansky's insight:
This is a truly impressive compilation and a must-read for any PR, marketing or content marketing pro...
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Fantastic infographic from the folks at Wishpond on The State of Content Marketing 2013. Every client we’re working with has a content strategy driving traffic and attention to their site through search and social media. Why?...
Jeff Domansky's insight:
Several good insights into content marketing and trends.
cobra youth communications's curator insight,
June 24, 2013 6:00 AM
Content Marketing: The past, present and future of successful marketing. Made famous by John Deere in 1892, content marketing has flourished, with marketers spending around 25% of their budget on content marketing alone in 2012. That number will only rise, seeing as interesting content has been cited as one of the top 3 reasons that people follow brands on social media. |
Finding truth, telling stories and building community are great recipes for success like Andy Frisella.