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There aren’t many companies in the world that generate 1 million visitors and over 60,000 leads through their website each month. Especially B2B.
HubSpot does....
HubSpot has figured out that Google wants great content, and lots of it. So rather than gaming the system with lots of search engine optimization (SEO) techniques, (which I rant about in my #1 Forbes article ‘The Death of SEO, The Rise of Social, PR, and Real Content) they do the obvious…
They generate lots of really good content....
Really good interview with Mark Roberge, SVP, HubSpot.and insight into its phenomenal success. A must-read for digital marketers, PR and content marketing pros.