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More than 90% of consumers unsubscribe, "unlike" or stop following brands because of too frequent, irrelevant or boring communications, according to a report by social media and e-mail marketing services company ExactTarget.
Released Tuesday, "The Social Break-Up" is a study that surveyed more than 1,500 consumers, exploring changing online behaviors and top motivations for "unliking," unfollowing and unsubscribing from brand communications via Facebook, Twitter and e-mail....
The takeaways are to hold on to followers we need to provide interesting, useful information and not be annoying.
Too much mailing/posting and too little value. That's why I unsubscribe and why most others do too.
Interesting report.