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Scoop.it!
Have you been thinking about turning your organization's communications into your version of a metropolitan newspaper newsroom? Here are some examples you should look at. 
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Scoop.it!
![How To Thrive In An Evolving Content Marketing Landscape [VIDEO] | Public Relations & Social Marketing Insight | Scoop.it](https://img.scoop.it/C9aVLEHktDmQVK4Lr6dXvzl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
If you don’t use content marketing, there is a big chance your brand gets left behind, and it’s your competitors (who’re using content marketing) that run away with your customers.
Jeff Domansky's insight:
SAP points out key factors in content marketing success including a focus on substance, always adding value, using originality and getting industry influencers on side. Recommended reading. 9/10
Scoop.it!
... True thought leadership is hard to come by. It requires proven expertise, not claims of grandeur by self-promoters who waste their time with sharing empty or obvious “insight” in their blogs, social media posts, and webinars. They make it sound like anyone can become a thought leader simply by leveraging effective content marketing strategies. Content marketing does work, and works brilliantly — when you’ve got something of value to say. For thought leaders who truly have unique, insightful, or useful information to share, the web provides endless opportunities to show it (not just tell it) to the world.So where do you start?...
Jeff Domansky's insight:
I enjoyed this look at content marketing and how it can deliver results.Also includes some good tips for how to start.
Scoop.it!
Learn 10 principles for effective B2B content marketing, including creating content that solves pain points, and repurposing content to save time. Content marketing does have its drawbacks. It cannot be relied upon to create a direct cause-and-effect; i.e. running a blog piece will usually not result in a direct sale. It is also very difficult to measure the results; content marketing is somewhat like public relations in this respect. However, it is not a “warm fuzzy,” either. Any marketing program should be using a variety of channels to reach customers so that its messages come from multiple different sources. Content marketing is one of the many tools with which a company can deliver messages to its customers and prospects to “condition” them to purchase...
Jeff Domansky's insight:
These best practices will help you up your content marketing game.
Cookjmc's curator insight,
October 5, 2013 12:47 PM
Good to know and reinforces what is a good practice. Content is the number one most powerful tool you have. Optimize, reshape, post and more importantly get support from your org to proliferate it. One person or team can't do it all to win. Cross departmental engagement is key.
Scoop.it!
Let’s face it – there are tons of marketing tactics that boost conversions. Whether you prefer academic or anecdotal evidence, we all know that the right marketing mix is key in order for an ecommerce site to be successful. But with so many options, you might be wondering when and where to deploy your campaigns, and more importantly, how to make them more effective.The answer is simple: Leverage the customer buying cycle. What’s the buying cycle, you ask? In a nutshell, it’s the process that customers go through to make a purchase....
Jeff Domansky's insight:
Useful walk-through the five stages of customer buying and how you can use those stages in your marketing.
Scoop.it!
...The latest research from the Content Marketing Institute showed us that everyone is creating content and yet only about a third of us have a document content strategy. We’re struggling to rise above the marketplace noise and we need a plan to get there. So, we have all have a content problem, whether we have accepted it or not. We need to create more of the kind of content our customers are looking for and less of the stuff no one reads, or acts upon. Are you looking to define your content strategy?
Before you start, it’s important to identify the questions you need to ask before you can really get started? In my latest presentation, I outline the questions you need to ask before you can define your content strategy. I have embedded the slides here and also will provide a high-level overview of the main points....
Jeff Domansky's insight:
I really liked these eight questions as a way to get you to look deeper inside your content plans and result in a much stronger content marketing strategy.
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Scoop.it!
Campaign Monitor, a simple email marketing solution for businesses and professionals, has taken this bottom-up approach to building a social strategy. And we’re honored to share how they’ve done it.
Jeff Domansky's insight:
Kevan Lee shares an excellent overview and blueprint for a social media marketing program.
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So you want to get good at social media? You need to have a plan. A guidebook. A strategy.You need some rules. And rule number one? That’s obey the rules. As for rules number two through eighty, check out this fantastic infographic courtesy of Jeremy Waite, head of social strategy at Adobe. And remember: while you can’t get anything done in the world without rules, sometimes it’s just as important to know exactly when you need to break them.*...
Jeff Domansky's insight:
This is a truly impressive compilation and a must-read for any PR, marketing or content marketing pro...
Scoop.it!
Discover which content marketing tools will work best for your business. Read a summary of the top 5 collaboration tools in this TopRank blog post.In this era of content marketing, creating and maintaining an editorial calendar and managing all of your content assets are essential for implementing a successful content marketing program. Content planning tools give you a holistic view of how your brand content editorial calendar fits into your entire content marketing strategy and answers important questions: - How does content fulfill the expectations of specific customer segments? - Are appropriate content types, topics and promotions in place? - Does planned content fit within business growth initiatives and what are the connections to calls to action? TopRank® Online Marketing takes an integrated approach to content planning and we write extensively on the subject, Today I’ll focus on five different tools that you can use to track, control and manage online content. Using content planning tools like these, you can spend more time creating the content objects that will attract, engage and convert more traffic to grow your business....
Jeff Domansky's insight:
There are several terrific tools to help you plan your content strategy and carry it out more effectively. Recommended reading.
Scoop.it!
While a wide variety of professionals will define content marketing in different ways, no one who actually gets it would deny the central idea is to provide valuable insights and answers. While a wide variety of professionals will define content marketing in different ways, no one who actually gets it would deny the central idea is to provide valuable insights and answers. Therefore when the conversation becomes about finding powerful content ideas and the drill-down process begins, more often than not, you’ll hear: • Identify your customers’ pain pointsand/or… • Answer the questions potential customers have. You’ll get no argument from me. This is indeed the formula for success. How do you discover what questions to answer?...
Jeff Domansky's insight:
Barry Feldman tells you where to look for those great content ideas.
Scoop.it!
Fantastic infographic from the folks at Wishpond on The State of Content Marketing 2013. Every client we’re working with has a content strategy driving traffic and attention to their site through search and social media. Why?...
Jeff Domansky's insight:
Several good insights into content marketing and trends.
cobra youth communications's curator insight,
June 24, 2013 6:00 AM
Content Marketing: The past, present and future of successful marketing. Made famous by John Deere in 1892, content marketing has flourished, with marketers spending around 25% of their budget on content marketing alone in 2012. That number will only rise, seeing as interesting content has been cited as one of the top 3 reasons that people follow brands on social media.
Scoop.it!
One in eight (12%) consumers in the UK have stopped using or buying a brand due to negative comments on social media, according to research from SAP UK & Ireland.
The survey of 1,000 UK online shoppers highlighted the need for brands to engage with customers online. Twenty-two percent of consumers have bought from a specific brand or retailer based on a recommendation they have seen on a social network....
Jeff Domansky's insight:
Valuable market research for social marketers, PR and social strategists!
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What's the difference between brand journalism and content marketing? Find out.