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Some of the worst PR stories for fashion retailers happened in recent weeks. But will it cause any major upset of the business’ financial performance.
It’s been a dreadful couple of weeks for garment workers and fashion retailers. There was a glimmer of joy this week when Bangladesh rescuers found a survivor 17 days after a garment factory collapsed and killed more than 1,000 workers.
Then last week, teen idol retailer Abercrombie & Fitch stirred up a social media controversy when CEO Mike Jeffries confessed A & F would never make sizes XL for women because the brand is targeted toward “the cool kids”....
The noise on social media was loud as consumers expressed their collective displeasure at the Bangladesh disaster and A&F statements. As Susie Parker adds ironically, shares in Abercrombie were also up 6.5%.