'PR', 'crisis management', 'strategic PR' in Public Relations & Social Marketing Insight

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An Excellent Example of Twitter Use in Atlanta School Shooting

From www.melissaagnes.com - February 6, 2013 9:44 AM

Atlanta Middle Schools did an excellent job at updating the public, via Twitter, during their January 2013 school shooting. Learn from their example here. Last Thursday, January 31st 2013, there was another shooting outside a middle school in Atlanta. A 14 year-old student was grazed by a bullet, and thankfully the wounds suffered were not life-threatening. Within minutes of the shooting, the shooter was disarmed and taken into custody. You can learn more about the shooting here. What truly impressed me about this crisis was the way Atlanta Public Schools leveraged Twitter to keep parents and the public informed. From their twitter handle, @apsupdate, Atlanta Public Schools...

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A good online crisis management study by Melissa Agnes.

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Lessons to be learned from Komen’s missteps - COYNEXCHANGE - [an open exchange of ideas]

From coynepr.squarespace.com - February 2, 2012 10:32 PM

The firestorm that erupted over Susan G. Komen’s break with Planned Parenthood raises serious questions about how well prepared the organization was for the repercussions of their decision to discontinue funding of Planned Parenthood’s breast cancer programs. Whether you believe their action to be right or wrong, there are plenty of public relation lessons to be learned from Komen’s handling of their decision to split with this long-time partner....

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Can’t get no PR satisfaction?

From greenbanana.wordpress.com - February 9, 2012 10:25 PM

In PR one of our guiding principles ought to be: You can please some of the people all of the time, you can please all of the people some of the time, but you can’t please all of the people all...

In fact we increasingly live in a world – fuelled by the ease of expression offered by social media – in which publics can be outraged about everything and anything at the click of a Tweet.

Not only are PR practitioners faced with an increasing number of digital grumpies, but they demand instant gratification. If it has taken them just a few minutes to set up a Facebook group, organise an online poll or start a Twitterstorm, then the clicktivists expect a positive PR reaction in nanoseconds....

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