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John Oliver Is Educating Trump on Major Issues With DC Ad Buy on Morning Cable News Shows

John Oliver Is Educating Trump on Major Issues With DC Ad Buy on Morning Cable News Shows | Public Relations & Social Marketing Insight | Scoop.it
From www.adweek.com - February 13, 2017 11:58 PM

Several people have figured out that the best way to get a message to President Trump is to do so via a TV program he is likely to watch, but no one has gone to the lengths that John Oliver has to get a television-based message to the president.

On Sunday’s Last Week Tonight with John Oliver, the first new episode since Trump’s inauguration, Oliver revealed that his show has arranged to run a Trump-targeted ad locally in the Washington D.C. market on all three cable news shows Monday morning, between 8:30 a.m. and 9 a.m.

Oliver made the announcement during a segment on the show called “Trump vs. Truth,” about Trump’s reliance on information gleaned from dubious and often false outlets like Brietbart and Infowars, and his alarming tendency to lie about easily-debunked topics such as his inauguration crowd size, much as he did for a decade about the ratings for his NBC series, Celebrity Apprentice....

Jeff Domansky's insight:

John Oliver is onto an interesting way to reach out to POTUS.

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Annaliese Vorhees's curator insight, February 14, 2017 12:04 PM
I love that the goal here is to EDUCATE our president. It seems like an issue that we need to, but I love the idea. 
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The Onion Apologizes? You've Got To Be Joking | Forbes

The Onion Apologizes? You've Got To Be Joking | Forbes | Public Relations & Social Marketing Insight | Scoop.it
From www.forbes.com - May 16, 2013 8:30 AM

As you've probably heard by now, what The Onion is apologizing for is a tweet sent during the Academy Awards about the nine-year-old star of "Beasts of the Southern Wild."

 

... "Miss Wallis, you are young and talented and deserve better,” Onion CEO Steve Hannah wrote, vowing to “take immediate steps to discipline those responsible.” It’s the first time anyone can remember that The Onion has apologized for a joke that offended, and not for want of opportunity.

 

If The Onion has a rule that children are exempt from outré humor, it must not have been in place when it published “Fun Toy Banned Because Of Three Stupid Dead Kids,” “God Answers Prayers Of Paralyzed Little Boy; ‘No,’ Says God,” “Ex-Pedophiles Share Tips On How To Make Your Kids Less Attractive,” or “Pope Vows To Get Church Pedophilia Down To Acceptable Levels.” Or, to cite a few that riff on real children, this one about Alana “Honey Boo Boo” Thompson, or this one about Suri Cruise, or this other one about Suri Cruise, or this one about JonBenet Ramsey.... 

Jeff Domansky's insight:

The Onion apology brings tears to your eyes,,,

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White House rattled by McCarthy's spoof of Spicer

White House rattled by McCarthy's spoof of Spicer | Public Relations & Social Marketing Insight | Scoop.it
From www.politico.com - February 7, 2017 2:06 PM

As the press secretary for a president who's obsessed with how things play on cable TV, Sean Spicer’s real audience during his daily televised press briefings has always been an audience of one.

And the devastating “Saturday Night Live” caricature of Spicer that aired over the weekend — in which a belligerent Spicer was spoofed by a gum-chomping, super soaker-wielding Melissa McCarthy in drag — did not go over well internally at a White House in which looks matter.

More than being lampooned as a press secretary who makes up facts, it was Spicer’s portrayal by a woman that was most problematic in the president’s eyes, according to sources close to him. And the unflattering send-up by a female comedian was not considered helpful for Spicer’s longevity in the grueling, high-profile job in which he has struggled to strike the right balance between representing an administration that considers the media the "opposition party," and developing a functional relationship with the press....

Jeff Domansky's insight:

No political opposition bigger than humor.

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